The arrival of the twin-turbo AJD-V6 engine – which will be available in Europe from June 2004 – means that, for the first time, S-TYPE buyers will be able to choose diesel power as an alternative to the existing four petrol engine options.

“The Jaguar S-TYPE is already recognised as an excellent car and one of the leaders in the premium saloon segment. The introduction of an all-new, state-of-the-art Diesel engine, together with significant styling and specification enhancements, makes it an even more attractive proposition.”
Mike Wright, Managing Director, Jaguar Cars

The addition of an advanced new 2.7 litre turbodiesel is not the only improvement in the new S-TYPE. Striking styling changes including a new rear-end design and a new aluminium bonnet, dynamic improvements, enhanced interior features and a wider choice of equipment, are among the highlights of a package of revisions announced at the beginning of the year.

Embracing diesel in the new S-TYPE is a natural progression for Jaguar, with diesel engines now able to deliver the refined performance that customers of the marque demand. The all-new AJD-V6 is a superb example of a state-of-the-art diesel engine and complements perfectly the advanced technical attributes and sporting character of the S-TYPE.

The engine’s specifications make for impressive reading. The four-cam, 24-valve, twin-turbo V6 features the second generation common-rail direct injection and super-fast piezo-electric injector operation. Maximum power from the 2.7 litre engine is 153kW DIN, putting the S-TYPE ahead of all but one of its directly comparable rivals. Torque peaks at a heady 435Nm DIN, which is actually higher than that of the S-TYPE’s naturally aspirated 4.2 litre V8 petrol engine, yet the Diesel has 47 per cent better fuel consumption. More crucially still, 80 per cent of this torque is available from just 1500rev/min, all the way through to 4000rev/min.

This combination of substantial power and torque gives the new S-TYPE Diesel huge mid-range flexibility and refinement. True to Jaguar tradition, it is relaxed when cruising, yet pleasingly rapid cross-country - characteristics which buyers can accentuate by their choice of transmission: a standard six-speed manual or optional six-speed automatic.

“Once again, the Jaguar Product Development team at Whitley has delivered an engine – and a car – that exceeds expectations. Our new V6 Diesel is a perfect complement to the existing S-TYPE petrol engines, with all the power, performance and refinement that Jaguar customers demand.”
Joe Greenwell, Chairman and CEO, Jaguar Cars

The new S-TYPE Diesel also addresses environmental challenges, its CO2 emissions of 189g/km with manual transmission bringing accompanying tax benefits in Europe.

Why diesel?
The diesel market in Europe has experienced consistent – and significant – growth over the past decade and, in recent years, demand has increased dramatically in the premium market. Diesel now accounts for one in three sales across the premium segment in Europe and by the end of next year, this is expected to have risen to 40 per cent.

“Introducing the new V6 Diesel does much more than simply broaden the S-TYPE range – it makes Jaguar accessible to a significant number of premium saloon buyers who will only consider a diesel car. Our message to those people is simple: Jaguar now has the car that you want.”
Mike Wright, Managing Director, Jaguar Cars

Jaguar added a Diesel model to the X-TYPE range last autumn and, as anticipated, this has proved very popular. In the final quarter of 2003, diesels accounted for one-third of global X-TYPE sales. In Europe, this proportion increased to as much as 80 per cent in some key markets, evidence of considerable pent-up demand for diesel among Jaguar customers. There is every indication that a similar latent demand exists in the S-TYPE marketplace, and with its all-new, high-technology, twin-turbo V6, the S-TYPE Diesel is perfectly poised to capitalise on this.

At this stage there are no plans to introduce the S-TYPE Diesel into the Australian market.

For further information contact
Amanda Wheeler
Jaguar Australia
Phone: (02) 9020 1413
Mobile: 0412 524 827
Email: awheele9@jaguar.com