LAUNCH: TUESDAY NIGHT 11th MARCH 2014

On Tuesday 11th March, Jaguar's C-X17 will be previewed at #thearthunter, a pop-up art installation created by iconic website The Cool Hunter. Two hundred of Sydney's coolest guests, including Steve Pavlovic and Tanja Gacic, Felix Forrest and Edi Robinson, Louise Olsen and Stephen Ormandy, Carmen Hamilton and Sarah Wilson will join Matthew Beaven, Jaguar's Chief Exterior Designer, to experience the concept car first-hand.

#thearthunter's 120 extraordinary art works have been curated by The Cool Hunter's founder and Creative Director, Bill Tikos, and hung in a space in Alexandria designed by Sydney-based creative agency, The Artistry. "This is not just an art exhibition nor is it a car launch. This space has a pulse", say's The Artistry's creative partner Phil Barker.

The interior of #thearthunter has been carved outinto discrete areas, each themed around colour, shape and texture, with mirrors, hidden doors, reflections and projections to constantly surprise, and reveal. Studio Neon's Aaron Teece and Richard Robinson have also created an extraordinary, artistic food and wine experience to match the space. "We've developed Andy Worhol's famous Campbell's Tomato Soup, we've got edible paint, we've even referenced Van Gogh. We're making sure the food is as much a piece of art as the rest of the room," says Teece.

Matthew Beaven, the Chief Exterior Designer in Jaguar's Advanced Design studio at Whitley, will be flying in especially for the opening. He says, "This partnership with #thearthunter is very exciting. The core of the Jaguar brand is that it makes you feel alive. And art and design are the foundation of that. It's a great way to showcase the pinnacle of our design and technology in a way that talks to a culturally diverse audience".

For further information about Jaguar and #thearthunterExhibition, please contact: