Kumho has announced that it has been selected to supplying its
high performance tyres as original equipment by esteemed German car
manufacturer BMW for its 3 Series range.
The ECSTA HM KH31 has been selected by the BMW Group for fitment
to models in the 3 Series range and deliveries of this product in
225/55R16 size are now being made to BMW's Munich and Regensburg
factories in Germany.
The ECSTA HM has been a key tyre in Kumho's European line-up in
recent years, and was highly recommended by the well-respected
German motoring publication Auto Bild, when it tested the products
of 14 global tyre manufacturers.
The tyre's Ultra High Performance tread technology ensures
responsive handling as well as excellent stability and wet weather
traction.
Kumho's relationship with the BMW Group began in earnest in
2012, with the supply of the company's V70A tyre in 215/40 ZR17 83W
size for OE fitment to the MINI John Cooper Works GP.
According to Taek-Gyun Jeong, managing director of OE
development at Kumho recent uplift in sales of Kumho's OE tyres has
been made possible by the company's world-leading technology.
"We expect this achievement to significantly enhance our brand
recognition in the international arena," said Taek-Gyun Jeong.
"We will continue to strengthen this technological prowess and
brand power in order to further increase sales of OE products to
premium car manufacturers, and generally accelerate our presence in
the global market," he said.
Since its inception in 1960, Kumho Tyres has been a model of
steady growth amid dramatic changes of the business landscape.
Driven by innovation in management and technical development Kumho
has become one of the top ten tyre companies in the world.
Over the past half-century Kumho Tyres has built the foundation for
a sustainable company, which has thrived through a full range of
business environments.
Kumho has succeeded in the development of superior tyres for all
vehicles including high performance passenger cars, sports utility
and 4X4, as well as trucks, buses, mining and even aircraft.
Kumho produces more than 68 million tyres annually with a massive
research and development program, which comprises more than 600
research personnel and 300 testing machines at proving grounds in
South Korea, China, Europe and North America. Kumho leads the world
with the latest in tyre technology, safety and performance.
In Australia Kumho markets an extensive range of tyres for cars,
4WDs, light commercials, trucks and buses with a network centred
around five state locations with the ability to distribute tyres to
retailers across all areas of Australia.
Jon Thomson
Thomson PR
Ph 0418 641 959
jon@thomsonpr.com.au