A spectacular new Sydney showroom has set the benchmark for Volkswagen's Australian dealerships.
Located at 555 Parramatta Road, 5km from the Sydney CBD, Leichhardt Volkswagen's 110 metre-long glass frontage is a visually stunning statement.
Daily, hundreds of thousands of passing motorists and public transport passengers cruise past this football field length panorama of Volkswagen's range from the little Polo city car to the mighty Amarok ute.
Leichhardt Volkswagen is the new sales centre of the former Five Dock dealership, located further west. While the service location remains for the moment at 1 Spencer Street, Five Dock, Leichhardt Volkswagen's new state-of-the-art service and parts department will open on-site in the coming weeks.
Leichhardt Volkswagen is operated by Dwyer Ogle and Michael Della Franca – a duo that Volkswagen Group Australia Managing Director Michael Bartsch calls "one the most dynamic and successful in Australian auto retail".
"Leichhardt Volkswagen is the boldest statement to date of the direction Volkswagen dealerships are taking in this country," Mr Bartsch said. "We demand of our dealers that customers receive prestige service at all touchpoints. Leichhardt Volkswagen will be the example par excellence."
Located in the heart of Sydney's smart inner west, Leichhardt Volkswagen's approach and even aesthetics reflect their increasingly affluent customer base. Spacious and softly lit, the customers move freely attended by sales staff sharply dressed as per the brand's new Volkswagen Look. There are no paper strewn desks, rather modular workstations from which sales staff operate on tablets.
In contrast to the stylish restrained colour scheme is the kid's safe play area daubed in vivid primaries. This keeps children happily occupied while parents and staff conduct business.
Volkswagen uniquely enables its customers to rate both sales and service on its own website and the soon-to-be operating back end of the business will attain new standards.
Customers bringing their cars in for service will be personally greeted upon arrival and their coffee order taken. They can either remain comfortably on site and make use of the Wi-Fi or go on their way in a courtesy car or via taxi or the public transport which rolls every few minutes past the front door. Or, if they prefer, Leichhardt Volkswagen is a few minute's stroll from the suburb's legendary café strip of Norton Street.
Highly qualified technicians will move smoothly and efficiently between state-of-the-art hoists and diagnostic facilities. Golfs will be serviced with the same expertise afforded the Lamborghini that remain on-site as part of the Autosports portfolio.
For further information on the new Leichhardt Volkswagen dealership, or any other dealership in the Volkswagen network, customers can contact a dedicated customer care number on 1800 504 076, or view customer-rated dealerships on https://au.volkswagen.com.au/find-dealer/.