Established motorcycle and scooter distributor, PS Importers,
have announced their success in securing the Australian
distribution rights for USA based ATV and Side-by-Side manufacturer
'Arctic Cat'. Arctic Cat Australia is now in operation with product
arriving as soon as March 2013. The quality American ATV and
Side-by-Side brand commands almost 8% of the huge US market. Arctic
Cat Australia have high expectations that the brand will complement
this success within Australia welcoming over 20 models soon to be
available.
Arctic Cat Inc., based in Thief River Falls, Minnesota, designs,
engineers, manufactures and markets all-terrain vehicles (ATVs),
Side by Sides and snowmobiles under the Arctic Cat brand name, as
well as related parts, garments and accessories. The Company
markets its products through a network of independent dealers
worldwide. The Arctic Cat brand name is among the most widely
recognized and respected names in the snowmobile, ATV and Side by
Side industry.
PS Importers have been appointed to relaunch Arctic Cat into the
Australian marketing having successfully relaunched the English
motorcycling brand Triumph in 1991, iconic Vespa and Piaggio
scooter brands in 2003 and the Korean motorcycle brand Hyosung in
2006. Brand Manager Simon Gloyne had this to say about Arctic Cat,
"The Arctic Cat Australia team look forward to a challenging couple
of years ahead but we have the experience, structure and resources
to make it happen. Our first priority is establishing a strong and
dependable dealer network servicing both metropolitan and rural
regions. Due to the Australian climate and strong farming industry,
Arctic Cat Australia has selected a range that focuses on the tough
demands of Australian Primary Producers with a significant range of
ATV and Side-by-side "Prowler" models. We'll also venture into the
recreational market with the class leading Wild Cat 1000cc Sports
Side by Side."
He also added, "Whilst new to Australia, Arctic Cat has a strong
heritage of over 50 years in the United States. Arctic Cat founder,
Edgar Hetteen, headed up the first team of engineers who built the
very first snow mobile concept back in 1954. Through years of
engineering and business development into new projects and markets
Arctic Cat now offers a huge range of ATV and Side-by-Side models
with some key and class leading features suitable to Australia's
strong farming industry."
To see the range of Arctic Cat's bound for Australia visit
www.arcticcataustralia.com.au
Arctic Cat Australia are now inviting expressions of interest
for dealerships who are seeking an opportunity to become an Arctic
Cat Dealer.
All enquiries to be forwarded to simon@psimporters.com.au
ABOUT ARCTIC CAT:
Arctic Cat Inc., based in
Thief River Falls, Minnesota, designs, engineers, manufactures and
markets all-terrain vehicles (ATVs) Side by Sides and snowmobiles
under the Arctic Cat brand name, as well as related parts, clothing
and accessories. The Company markets its products through a network
of dealers located throughout the North America, Canada, Europe,
the Middle East, and Asia Pacific. The Arctic Cat brand name is
among the most widely recognized and respected names in the
snowmobile, ATV and Side by Side industry.
For more information please contact:
Mark Berger
Marketing Manager
PS Importers
20 Stubbs Street Kensington, Vic 3031
Mob: 0417 060 937
Tel: + 61 (03) 9381 9765
Fax: + 61 (03) 9381 9798
Email: mark@psimporters.com.au
www.arcticcataustralia.com.au