- All-electric Audi e-tron appears in addition to Audi A7 and all-new Audi Q8 in Sony Pictures' 'Spider-Man: Far From Home'
- Tom Holland as Peter Parker stars in latest digital content from Audi, featuring the all-electric Audi e-tron GT concept ?
- Audi to sponsor world premiere of Sony Pictures' 'Spider-Man: Far From Home' in Hollywood'
Ingolstadt, June 19, 2019 – Audi has teamed up with Sony Pictures Entertainment to release exclusive digital content ahead of the release of, 'Spider- Man: Far From Home'.
The digital short titled "Science Fair" features Peter Parker (Tom Holland) and his best friend Ned (Jacob Batalon), up against some very serious competition at the school science fair. To save their presentation, Peter races against time to acquire the perfect scientific advancement: the all-electric Audi e-tron GT concept. ?
Watch the digital short -
"Teaming up with Sony Studios gives us an ideal opportunity to stage Audi ´s electric offensive in a spectacular environment and to customise this important technology for a highly engaged audience. Therefore product placement plays a significant role in our new brand strategy," says Sven Schuwirth, Head of Brand Audi, Digital Business and Customer Experience at AUDI AG. ?
Audi vehicle placement in 'Spider-Man: Far From Home' includes the all-electric Audi e-tron and the all-new Audi A7 and Audi Q8. Audi vehicles will also make an appearance at the 'Spider-Man: Far From Home' Hollywood premiere. ?
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The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2017, the Audi Group delivered to customers about 1.878 million automobiles of the Audi brand, 3,815 sports cars of the Lamborghini brand and 55,900 motorcycles of the Ducati brand. In the 2017 fiscal year, AUDI AG achieved total revenue of €60.1 billion and an operating profit of €5.1 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.