The much awaited first release of the exclusive Vespa 946 looks destined to become highly sought after by collectors when released in Australia later this year in limited numbers.

Overwhelming demand for model which was first shown in Milan 2011 has seen Piaggio evolve the model to become an annual "Fashion Collection" release. Built once annually with the first collection designated the 'Ricordo Italiano' collection.

The Australian Piaggio and Vespa dealers attended a grand black tie launch of the Vespa 946 which was flown in especially for the event. Following the dealer launch an exclusive press unveiling highlighted Australia's first glimpse of this highly sort after model.

The hand crafted design is widely praised and the response has been excellent. Australia's assigned shipment has been oversubscribed by wholesale orders and soon to become sold out to customers.

Gavan Moody Sales Manager for Vespa Australia commented 'To see 946 for the first time is quite inspiring with craftsmanship and technology showcasing a totally new Vespa generation." Also adding "It is quite easy to see how such energy of interest has been created around 946"

In a break from all current models the 946 represents a totally new Vespa and while the name and styling cues reference the original 1946 prototype, the model is designed to project the Vespa brand into the future.

Vespa's signature, the all steel body is instantly recognisable, however this new design is a an intricate construction of pressed steel with over 320 welding points, many by hand, which now includes components produced from aluminium for the front guard, rear quarter panels and handlebars.

A long wheel base with new 12 inch wheels highlight the unique frame design and a saddle which can only be described as ' an industrial art form' highlights the significance of this new Vespa.

Features never seen before on Vespa models include full LED lighting, LCD dash, horizontally mounted suspension, ABS and Traction control.

Piaggio also recognise the need to respect the environment with the 946 powered by the new 125cc 3 valve engine. The fuel injected unit designed produced by Piaggio to maximise fuel economy and emission outputs. The 946 also showcases the first rear disc brake fitted to this motor.

The first collection will be available in classic black or white with early indications that the following annual collections will see updates in styling and selective colours. Each 946 customer will receive an initial 'welcome gift' prior to delivery and all 946 Vespa's will be supplied with an authentication disc to be fixed to the body confirming the collection year with the VIN etched onto the rear side. The handbook is also authenticated with the VIN and stamped from the factory with an authentication seal.

Significant model introductions or changes have heralded the most collectable models built by the brand with the GS 150, Super Sport 180 and Rally 200 some of the most prized models amongst collectors and with 946 possibly the most significant model in Vespas history, this first release looks destined to be the most desirable.

946 goes on sale in early November with an MLP of $11,990 and comes with a warranty of 2 years unlimited klms.

Vespa Dealers can located at www.vespa.com.au and further detail can be seen at www.vespa.com

For more information please contact:

Mark Berger
Marketing Manager
PS Importers
20 Stubbs Street Kensington, Vic 3031
Mob: 0417 060 937
Tel: + 61 (03) 9381 9765
Fax: + 61 (03) 9381 9798
Email: mark@psimporters.com.au