Leading off-road vehicle manufacturer, Polaris Industries, has
announced a major organizational restructure to lead its rapidly
growing Australian and New Zealand business into the future.
During January to October 2014, Polaris has grown sales by a
staggering 34.1 percent in Australia and 35.5 percent in New
Zealand versus the same period in 2013. This result has seen
Polaris take a clear lead as the number one off-road vehicle brand
in Australia, and grow its share of the New Zealand market by 2.5
percentage points to 15 percent. Driving this growth has been the
constant innovation of Polaris, not least of which its range of 15
models with Roll Over Protection Structures (ROPS).
The success and growth of Polaris in Australia and New Zealand
has mirrored global trends with the US brand growing its market
capitalization to $10.5 billion and increasing its share price by
940 percent over the past five years.
As part of this re-structure and to drive even further growth
over coming years, Polaris has changed its senior management team
in Australia and will also establish a stand-alone subsidiary in
New Zealand after almost two decades of managing its New Zealand
business remotely from its Australian head office. Australia and
New Zealand will now be managed and operated as stand-alone
business entities to provide a new level of focus and resources on
the growth opportunities in both of these markets.
Perry Morison has been appointed to the position of Country
Manager - Off-Road Vehicles for Polaris in Australia to lead the
brand into the exciting era ahead for its off-road vehicle business
in Australia. One of the most experienced and talented executives
in the Australian motorcycle industry, Perry comes into this role
after six month as Executive Director - Government Relations for
Polaris, after formerly heading up Suziki Motorcycles for almost 17
years. Prior to this, Perry had also held senior roles at Honda to
cap off an outstanding experience base in the local motorcycle and
ATV market.
In a major leap forward for its New Zealand business , Polaris
New Zealand will be established as a stand-alone entity with a head
office to be opened in Auckland early in the new year.
Polaris New Zealand will be headed up by Alan Collins, who has
been appointed to the position of Country Manager for New Zealand
and will oversee the Polaris, Indian and Victory brands in New
Zealand. Alan moves into this role with a wealth of both industry
and Polaris experience, having spent the past 18 months as a key
driver in Polaris’ recent growth in his role as
Marketing Mananger for Polaris in Australia & New Zealand, to
complement previous senior sales and marketing roles with the US
brand.
"It is always people that make the greatest difference and I
have no doubt that we have assembled the best possible leaders to
drive our business forward," said Polaris Australia & New
Zealand Managing Director, Peter Alexander.
"Just a few short months ago I announced the arrival of esteemed
industry executive Peter Nochar to our Australian motorcycle
business, and now I have great pleasure in announcing further
leadership changes to drive growth for our business over both the
short and long term.
"Central to our growth and success is our people and we will
continue to go out and handpick the very best talent the market has
to offer. With Perry Morison and Alan Collins, we have two of the
very best leaders to head up our business operations in both
Australia and New Zealand," Alexander said.
Polaris is a recognized leader in the powersports industry with
a market capitalization of $10.5 billiion. Polaris designs,
engineers, manufactures and markets innovative, high quality
off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and
the Polaris RANGER ® side-by-side vehicles, snowmobiles,
motorcycles and on-road electric/hybrid powered vehicles.
Polaris continues to innovate at a rate of knots, whether that
be creating new market segments such as ACE, rolling out a range of
Indian Motorcycles just 27 months after purchasing a company which
had been dormant for decades, developing a range of 15 models with
ROPS that no other brand can match, or innovating the
world’s largest range of accessories to bolt on
and off its products in seconds.
Polaris Industries Inc. trades on the New York Stock Exchange
under the symbol "PII", and the Company is included in the S&P
Mid-Cap 400 stock price index.
For more information or to locate your nearest dealer, please
visit www.polarisindustries.com.au
Media Contact:
Robert Rosengarten
Marketing Specialist - Off Road Vehicles
Polaris Industries | Australia & New Zealand
E: robert.rosengarten@polaris.com