Range of 15 models with Roll Over Protection Structures (ROPS) continues to drive growth

The spectacular growth of Polaris continued during October, with the US powersports giant again grabbing number one market position with 29.2 percent share of the Australian ATV and side x side market, a staggering 7.9 market share points clear of its nearest rival, according to data released this week by industry data specialists DataMotive.

The October result ensures Polaris remains Australia's number one off-road vehicle brand in 2014, lifting its year-to-date market share to 25.4 percent.

In a market which has grown only 4 percent over the January to October 2014 period versus the same period last year, Polaris has grown by 34.1 percent and shows no signs of slowing down with the release of a swag of new 2015 models this week.

The national dominance of Polaris during October was pronounced, grabbing number one market position in New South Wales with 32.2 percent market share, Northern Territory with 25.4 percent share, Queensland with 30.7 percent share, South Australia with 33.3 percent share, Tasmania with 25 percent share and Victoria with 28.6 percent share.

Boasting an industry-leading range of 15 models with Roll Over Protection Structures (ROPS) including the revolutionary new Sportsman ACE, the Polaris result was again highlighted by a dominant 43 percent share of the national side x side market. This result was supported by 46 percent share of the youth market and 32.7 percent share of the big bore ATV market (450cc +).

Capping off a remarkable result, Polaris also had had the top two selling models in the Australian market during October with the Hawkeye 400 and Outlaw 90, and finished the month with five of the top 10 selling models with the Sportsman 400, Sportsman 570 and Ranger 570 also featuring in the top ten.

"These are strong results and strong growth which mirrors the incredible growth of Polaris worldwide," said Polaris Australia Country Manager, Perry Morison. "Polaris has invested heavily in innovation and development and the growth you are seeing is the result of this investment."

"Whilst many of our competitors are relying on old brand names and old technology, we are continually lifting the bar for innovation to provide more and more solutions and a much wider range of choice for our customers.

"Just this week, we have launched four of our new 2015 models – the Hawkeye 325, Sportsman ETX, Ranger ETX and Ranger 570 HD. This is yet another range of products from Polaris which will set an industry benchmark and provide unmatched versatility, durability and value for the Australian market.

"A lot of our growth is driven by our 15 models with ROPS. Not only do you get the versatility and features of these machines, but also the enormous range of Lock & Ride accessories to truly customize the vehicle for any application."

For more information or to locate your nearest Polaris dealer, please visit www.polarisindustries.com.au

RANGER ETX – released this week to replace the
Ranger 400 in 2015

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Polaris is a recognized leader in the powersports industry with annual sales exceeding $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER ® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII", and the Company is included in the S&P Mid-Cap 400 stock price index.