Sydney, 17-07-2024 – CUPRA Australia today announced the CUPRA Tavascan, the brand’s first all-electric SUV and its second fully electric model after the CUPRA Born, will arrive in Australia this year – almost four months earlier than expected. Benefitting from an advanced homologation timeline and closer proximity to its production base, Tavascan will be delivered to Australian customers from early December, in-line with European delivery dates.
At launch, the Tavascan will be available in 250kW “VZ” dual-motor all-wheel drive, and 210kW “Endurance” RWD configurations.
CUPRA Australia director, Ben Wilks, said the Tavascan SUV is a milestone on the brand’s battery electrification journey, which commenced with the Born hatchback in 2023.
“The Tavascan takes CUPRA’s BEV offer into the SUV segment with a vehicle that’s designed to be dramatic and emotional from the ground up,” said Mr. Wilks.
“With its progressive and emotional approach to the SUV coupe segment, head-turning exterior lighting, a uniquely-CUPRA interior, and an all-new immersive sound system from Sennheiser, the Tavascan elevates the all-electric SUV coupe to new heights. Boasting impressive performance figures and dynamic driving experience, it’s every bit as great behind the wheel as it is to look at.”
Designed and developed in Barcelona, the CUPRA Tavascan is produced at the Volkswagen Group’s Anhui factory in China, a state-of-the-art innovation hub for e-mobility.
Mr. Wilks said the CUPRA Tavascan embodies CUPRA’s global aspirations, while delivering to Australian market expectations.
“Australia is benefitting from CUPRA’s global growth by becoming one of the first markets in the world to receive the Tavascan. We encourage clients to get ahead of the curve and register their interest now.”
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered. Each successive launch of a model has marked a new milestone in defining the brand’s character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, its first electrified model thanks to a plug-in hybrid electric engine; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company’s best-selling vehicle to date; and the CUPRA Born, the brand’s first 100% electric vehicle.
CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. CUPRA is also proud to participate in the Formula E racing competition. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Its members include Oscar nominated film director J.A. Bayona, Formula E driver Lucas Di Grassi, Street Artist TvBoy, Olympic gold medalists Adam Peaty and Saul Craviotto, the German goalkeeper Marc ter Stegen, and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas.
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