Polaris' Victory and Indian Motorcycle division today announced
the appointment of motorcycle industry general Peter Nochar to the
position of Director Sales & Network -
Motorcycles with Polaris Industries Australia & New
Zealand.
After 5½ years heading up Harley Davidson
Australia and NZ as Manager Director, Nochar will take on this
newly-created senior role at Polaris in the midst of the most
exciting growth era in the motorcycle business. On the back of the
global brand launch of Indian just over 12 months ago, plus new
model additions to the Indian Motorcycle range, coupled with new
Victory models arriving in coming months, the motorcycle business
is poised to raise the benchmark and sales in the cruiser and
touring bike categories
Nochar has had a distinguished career in the automotive industry
with lead roles at prestige brands in the global market before
coming to Australia in 2001 to open the Australian subsidiary of
Volkswagen as Managing Director, moving into management consulting
roles for a number of years before accepting the COO position at
Kia Motors Australia, prior to taking the helm at Harley Davidson
Australia in 2008.
Peter has a proven track record in delivery outstanding
achievement in sales, customer satisfaction, team leadership and
dealer engagement. These attributes make him the perfect candidate
to drive the motorcycle business further forward, capitalising on
our product and take on industry powerhouse brands
"I am very excited to be joining the Motorcycle team and hope I
can make a worthy contribution." said Nochar.
I have had the opportunity to ride the new Indian Chief at
length and was really impressed with the power, handling and
comfort.
"I am sure there is huge potential for both the Victory and
Indian Brands and I look forward to contributing to their success
and having fun along the way."
Delighted with the appointment of Nochar to this role, Polaris
Australia & New Zealand Manager Director, Peter Alexander,
described it as a "pivotal moment" for the Victory and Indian
Motorcycle brands locally.
Nochar is the second senior industry leader to join Polaris this
year, with highly respected former Suzuki GM Perry Morrison taking
up the mantle of Executive Director - Government Relations in April
this year.
"To have Peter want to join our business not long after Perry
Morrison, speaks volumes and shows confidence in the Polaris brand
and strategy," Alexander said.
"Peter's appointment brings peerless experience, vision and
potential at a perfect moment for our local motorcycle business, we
have aggressive growth ambitions and with Peter aboard we can
realise them far sooner."
ABOUT INDIAN MOTORCYCLE
Indian Motorcycle joins Victory Motorcycles (founded in 1998), as a
wholly-owned division of Polaris Industries Inc. Indian is
America's first motorcycle company founded in 1901, winning the
hearts of motorcyclists around the world and earning distinction as
one of America's most legendary and iconic brands through unrivaled
racing dominance, engineering prowess and countless innovations and
industry firsts. Today that heritage and passion is reignited under
new brand stewardship. Polaris Industries, Inc. is proud to own and
manufacture the oldest and newest American motorcycle brands. To
learn more, please visit www.indianmotorcycle.com.au.
ABOUT VICTORY MOTORCYCLE
Victory Motorcycles is a division of Polaris Industries Inc.
Victory Motorcycles, introduced in 1998, represents the first
all-new American-made motorcycle from a major company in nearly 60
years, and is rapidly making impressive gains in the cruiser and
touring motorcycle marketplace. Information about the complete line
of Victory products, apparel, and accessories is available online
at www.victorymotorcycles.com.au,
as well as at authorized Victory dealerships
ABOUT POLARIS INDUSTRIES
Polaris is a recognized leader in the powersports industry with
annual sales exceeding $3 billion. Polaris designs, engineers,
manufactures and markets innovative, high quality off-road vehicles
(ORVs), including all-terrain vehicles (ATVs) and the Polaris
RANGER ® side-by-side vehicles, snowmobiles, motorcycles
and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles
and off-road vehicles and has established a presence in the
heavyweight cruiser and touring motorcycle market with the Victory
and Indian motorcycle brands. Additionally, Polaris continues to
invest in the global on-road small electric/hybrid vehicle industry
with Global Electric Motorcars (GEM) and Goupil Industrie SA, and
internally developed vehicles. Polaris enhances the riding
experience with a complete line of Pure Polaris apparel,
accessories and parts, available at Polaris dealerships.
Polaris Industries Inc. trades on the New York Stock Exchange
under the symbol "PII", and the Company is included in the S&P
Mid-Cap 400 stock price index.
For more information please visit www.polarisindustries.com.au
Media Contact:
Adrian Givoye
Marketing Manager - Motorcycles
Mobile: 0418 506 301
Email: adrian.givoye@polaris.com