- The world's most exciting new music artist launches a cutting edge partnership with Jaguar
- Dua Lipa project kick-starts European programme to promote the Jaguar PACE family of cars
- Exclusive performance at the 'Dua Lipa x Jaguar' launch event in Amsterdam on 3 September
Jaguar and Dua Lipa, the global superstar singer-songwriter, have announced a music and technology partnership.
The British/Kosovan music artist will launch a ground-breaking collaboration with Jaguar at an exclusive gig in Amsterdam on 3 September. The event kicks-off a series of Jaguar events across Europe, called The Pace: Season One, which celebrate the brand's popular SUV models, the E-PACE, F-PACE and I-PACE.
Dua Lipa, currently the most streamed female music artist in the world, will perform not with another artist but with the new Jaguar I-PACE – an electric performance SUV that has zero tailpipe emissions and can accelerate from 0-100km/h in 4.8 seconds.
On the collaboration, Dua Lipa said: "I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It's a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together. All will be revealed on 3rd September in Amsterdam.
"I'm so excited that my first car is going to be the I-PACE and to be trailblazing for the new electric generation".
The 'Dua Lipa x Jaguar' collaboration launches on 3 September on Jaguar social channels and websites across Europe.
JAGUAR CHANNELS:
Be part of it - 3rd September from 22:00 CET
Website: http://www.jointhepace.com
Facebook: https://www.facebook.com/JaguarAustralia/
Instagram: https://www.instagram.com/jaguaraustralia
#thepace
#jaguar
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About Jaguar
Jaguar's heritage of elegant design and breathtaking performance has excited and delighted the world for 80 years. Today's world-class Jaguar family embodies the Art of Performance, with the remarkable, much admired and award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance crossover – the fastest-selling Jaguar ever, the new E-PACE compact performance SUV and now I-PACE, the all-electric performance SUV that puts Jaguar at the forefront of the electric vehicle revolution.