London, 12th March: CNN is announced today as
the Global Media Partner for Jaguar Heritage Racing at a news
conference held at the Royal Automobile Club in London. Jaguar
Heritage Racing will see "works supported" Jaguars return to the
historic race events of the world such as Goodwood, the Mille
Miglia and the legendary Old Timer GP at the
Nürburgring. Frequent reports and results from these
events in the form of thirty second and one minute updates -
created by CNN ad-sales' creative agency, TCP - will appear in
commercial airtime across the CNN global network, which is viewed
in 255 million households and hotel rooms across the world. In
addition, there will be a Jaguar Heritage-sponsored feature page on
CNN.com. CNN.com has huge global reach with over 1.4 billion page
views last month.
CNN's Ad Sales' in-house creative agency, TCP, will attend
Jaguar Heritage Racing events to record the action, and capture the
passion and unique atmosphere of these legendary cars and
occasions. During the racing season, and throughout the year, these
will be broadcast in a series of 30 second and one minute updates,
with around 2 hours of content created in total. The Jaguar
Heritage feature page on CNN.com will contain films and images from
the events, results and background information on Jaguar's heritage
and racing pedigree.
Frank Klaas, Global Head of Jaguar Land Rover Communications and
Jaguar Heritage Trustee commented, "We are delighted to announce
that CNN is our Global Media Partner for Jaguar Heritage Racing.
CNN has huge global reach, industry leading content and an
affluent, intelligent and well-travelled audience. This is a
perfect fit with Jaguar's premium customer base and demographic.
This media partnership will enable enthusiasts and consumers across
the globe to share in the magic and passion of Jaguar's glorious
heritage."
Rani Raad, SVP of CNN Ad Sales & Business Development
commented, "Motorsport is an exciting arena and an increasingly
important part of our offering. Jaguar is among the most famous car
brands in the world and its racing history is the stuff of legends.
As such we are delighted to partner with the new Jaguar Heritage
Racing Programme. It's a great example of how our TCP is creating
bespoke commercial content on-air and on-line."
Contacts:
Jaguar
Angus Fitton, PR Manager, Jaguar UK
E:afitton@jaguarlandrover.com
T: +44 24 7620 6120
CNN
Jonathan Hawkins, PR Director, Turner
E: jonathan.hawkins@turner.com
T: +44 20 7693 1920