Kumho Tyre Australia has underlined its commitment to golf, by increasing its sponsorship deal for the Australian PGA Championship and adding the Holden Scramble to its sponsorship portfolio.

The two-year deal will see the Kumho Tyre brand appear on an exclusive hole at the Australian PGA Championship and a brand alignment as a support sponsor for the Holden Scramble, Australia's largest and most successful pro-amateur team's event.

As one of the leading tyre companies in the world, the 2014 Australian PGA Championship was Kumho Tyre Australia's first venture into golf and its first property in the Queensland market.

Chief commercial officer of the PGA of Australia, Steve Ayles, was pleased with the renewal and extension of Kumho Tyre Australia's agreement with the PGA.

"The PGA has a long-term strategic vision that lends itself to new commercial opportunities and we are delighted to advance our relationship with Kumho Tyre," said Ayles.

"To partner with the PGA to grow two of its most valuable assets, the Australian PGA Championship and Holden Scramble, is great for the development of golf in Australia and for the success of our members."

Kumho Tyre, which has a global presence across 180 countries and produces more than 68 million tyres each year, will run aligned promotions linked to dealer and consumer incentives at the Australian PGA Championship and Holden Scramble events.

National marketing and training manager of Kumho Tyre Australia, David Basha, said the company is looking forward to supporting golf at both international and grass roots level.

"Kumho has a proud history of supporting Australian sport, and with the Australian PGA Championship we see a unique opportunity to promote our brand on the international stage, while the Holden Scramble allows us to support golf at the grass roots," said Basha.

"We look forward to our involvement with this great sport in the years to come."

Kumho Tyre will provide a 10 per cent discount to all Holden Scramble participants when purchasing a new set of tyres from one of their Platinum Dealerships, which includes Holden Dealerships who stock Kumho tyres.

The agreement will also extend to include benefits on tyre purchases for PGA Members.

Kumho Tyre produces a wide range of tyre products to fit nearly any type of vehicle, including car, SUV, light commercial and truck.

Kumho Tyre Australia has been selling tyres domestically for more than 35 years and employs in excess of 100 staff who assist with the distribution of more than 1.3 million tyres each year.

The Kumho Tyres distribution network extends across all capital cities supplying well-known retailers such as Tyrepower and K-Mart Tyre & Auto Service along with its own Kumho Platinum group of specialist independent dealers and master dealers.

Kumho Tyre forms part of the Kumho Asiana Group, the seventh largest company in Korea with subsidiaries across various industries including automotive, leisure, construction and aviation.

See more http://www.pga.org.au/news/general/pga-signs-two-year-deal-with-kumho-tyres#sthash.hXISWgYZ.dpuf


Jon Thomson
Thomson PR
Ph 0418 641 959
jon@thomsonpr.com.au