Leading tyre maker Kumho has added three 2014 Red Dot Design Awards to its growing list of accolades.

Kumho's flagship performance tyre, the Super-Ultra High Performance Ecsta PS91, its Watt-Run VA31 electric vehicle tyre and its WinterCraft WI61 snow and ice tyre were all judged as winners in the vehicle accessories category of the Red Dot Awards.

Kumho is the only Korean tyre manufacturer to win Red Dot Design Awards over three consecutive years.

According to Kumho Tyre Australia national marketing and training manager, David Basha, claiming such prestigious design awards over three consecutive years underlines the importance Kumho places on design and innovation.

"The Red Dot Design Awards is among the most prestigious design accolades in the world and this achievement is proof positive that Kumho is committed to developing and producing innovative and effective tyres for the world's motorists," said David Basha.

"Having three tyres win Red Dots Awards this year is a huge tick of approval for the work of the engineering and development teams at Kumho and a clear demonstration of the advancements they are making."

As well as success in the Red Dot Design Awards, the Ecsta PS91 recently received the iF Design Award.

The Red Dot Design Awards was launched in 1954 and is one of the top three industrial design accolades in the world along with the iF Awards and the IDEA Design Competition.

This year's awards attracted close to 5000 entries.

"Kumho is committed to developing advanced tyres for a range of applications from eco-friendly tyres to the ultimate sports car tyre and will continue well into the future," added David Basha.

Since its inception in 1960, Kumho Tyres has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the top ten tyre companies in the world.

Over the past half-century Kumho Tyres has built the foundation for a sustainable company, which has thrived through a full range of business environments.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance, passenger, sports utility and recreational vehicles, as well as light trucks, heavy truck and buses, industrial, agricultural, mining and construction vehicles as well as aircraft.

Kumho produces more than 68 million tyres annually with a massive research and development program which comprises more than 600 research personnel and 300 testing machines at proving grounds in South Korea, China, Europe and North America, Kumho leads the world with the latest in tyre technology, safety and performance. In Australia Kumho markets an extensive range of tyres for cars, 4WD's, light commercials, trucks and buses with a network centred around five state locations with the ability to distribute tyres to retailers across all areas of Australia.

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