Land Rover is a manufacturer of premium niche 4WD vehicles that represent true 'breadth of capability'.

Since the first Series I model rolled off the production line at Solihull, in 1948, the vehicles created by Land Rover have defined the 4x4 market.

In 1970, the company introduced what's been called the most significant 4x4 vehicle ever, the Range Rover – the first 4x4 to be equally capable on-road as off-road.

Now, alongside the Range Rover and Defender, sit the Discovery, Freelander 2, Range Rover Sport and the new Range Rover Evoque.

Land Rover's spirit of adventure has been evident from the earliest days. Adventurers, farmers, scientists, naturalists, and outdoor sport enthusiasts have all used Land Rovers' capability to access some of the world's most inhospitable regions.

For 60 years, the company's vehicles have also worked for a multitude of humanitarian and conservation organisations, represented today by Land Rover's formal ties with the Born Free Foundation and Red Cross

Land Rover pioneered go-anywhere transport, helping to open up Australia, and the world, a company that invented the luxury SUV and also founded the premium compact SUV. Today, Land Rover vehicles are sold in over 169 countries across the globe.