Search only accepts letters and numbers.

CHANNELS

CONTACTS

Media contacts

Company Profile

Mazda.com.au

BRANDS

Introducing the New Mazda6

17th March 2010

Since its Australian release in 2002, Mazda6 has established itself as the best-selling imported medium car in the country. With a strong history of sales success and numerous awards to its name, Mazda6 has received a warm reception from both buyers and critics alike.

The New Mazda6 further evolves the striking design, excellent driving dynamics and competitive value for which the Mazda6 has become known. While the whole range has evolved for even greater sportiness and refinement, customer needs have been closely considered with the introduction of the New Mazda6 Touring Wagon. In addition, design improvements and equipment upgrades will help to ensure that the Mazda6 maintains its position as one of Australia's most highly regarded nameplates.

New Mazda6 Range

New Mazda6 Touring Wagon featuring leather trim, power adjustable front seats and front and rear parking sensors has been added to the range
The Mazda6 range is available in a choice of hatch, sedan and wagon body styles and is the only medium car in Australia to offer this choice
Power is delivered via a choice of either petrol or diesel: the MZR 2.5-litre 4-cylinder petrol engine or the MZR-CD 2.2-litre 4-cylinder diesel engine
Refinements to the MZR-CD 2.2-litre diesel engine yield a better response and a more enjoyable acceleration feel
Exterior design enhancements provide greater sportiness and a clearer premium identity
Upgraded interior design and the addition of new equipment makes for an improved experience for both driver and passengers alike
Refinements to steering and suspension systems further improve the smooth and stable ride that is expected from the Mazda6
High levels of standard safety equipment across the Mazda6 range reflected in a 5-star ANCAP rating. Safety features standard across the range include six SRS airbags, ABS and DSC.
Hill Launch Assist function has been added to all manual models to ensure smooth hill starts and increased safety

Mazda6 Global

First introduced in 2002
Sold in approximately 80 countries
Global sales of Mazda6 have exceeded 1.8 million units (as at January 2010)
Mazda6 has so far received over 160 awards from key markets including Australia, USA, Canada, China, Japan and Germany

Mazda6 in Australia

Mazda6 was launched in Australia in August 2002
Second-generation Mazda6 launched in February 2008
Australian sales of Mazda6 to date are in excess of 85,000 units (as at February 2010)

Marketing

More than any other Mazda vehicle, the Mazda6 appeals to a wide audience
The Mazda6 appeals to a mix of males and females who are of a fairly broad age group. They are likely to be either young or ‘young at heart'
This wide audience presents a challenge in how to target specific communications so for new Mazda6 the main target audience is 28 – 34 year olds, more skewed towards white-collar males while still appealing to older and female buyers
The attitude of the Mazda6 buyer is all-important: "Vanilla is not an option." These people don't just want to blend in. They want their new car to stand out or stand for something. And if it doesn't, they'll just move on to something that satisfies their high standards
Buyers in this segment may be upsizing from a smaller car like a Mazda3 or downsizing from a larger car
Sporty design and responsive handling is at the core of what attracts buyers to the Mazda6
Interests among the Mazda6 audience include eating out, playing and watching sport and travel

Sales

Mazda Australia expects to sell an average of around 680 units per month with the following body style and model split:

Sedan	30%
Hatch	50%
Wagon	20%

Limited	10%
Classic	50%
Luxury / Luxury Sports	30%
Touring	5%
Diesel	5%

Mazda6 Range Highlights

Mazda6 Limited

Manufacturer's List Price (MLP) from $27,310 (sedan)
2.5-litre in-line four cylinder 16 valve DOHC petrol engine with 125kW and 226Nm
6-speed manual or 5-speed Activematic transmission
Front-wheel drive
Air-conditioning, cruise control, MP3-compatible CD-player with four speakers, AUX-in jack for MP3 player, power windows and mirrors, remote central locking, tilt and telescopic adjustable steering wheel and variable intermittent wipers
16-inch steel wheels with 205/60 tyres,
Chrome exhaust extensions
Body kit with front and rear aero bumpers and side skirts
Anti-lock Braking System (ABS), Dynamic Stability Control (DSC), Traction Control System (TCS), Emergency Brake Assist (EBA), Emergency Brake-force Distribution (EBD), Hill Launch Assist (HLA) (manual only), front, side and curtain SRS airbags, active front head restraints

Mazda6 Classic

Manufacturer's List Price (MLP) from $31,750 (sedan), $32,750 (hatch), $35,050 (wagon)
2.5-litre in-line four cylinder 16 valve DOHC petrol engine with 125kW and 226Nm
6-speed manual (sedan and hatch) or 5-speed Activematic transmission

Mazda6 Limited equipment plus:

Auto headlamps on/off, Bluetooth® phone connectivity, dual-zone climate control air-conditioning, leather wrapped steering wheel, wipers with rain sensing function, MP3 compatible six-disc in-dash CD player with six speakers, steering wheel mounted audio controls
Trip computer with current and average fuel consumption, fuel range, average speed and speed alert
Newly designed 17-inch alloy wheels with 215/50 tyres and front fog lamps

Mazda6 Diesel

Manufacturer's List Price (MLP) $36,250 (wagon)
2.2-litre in-line four-cylinder 16 valve DOHC intercooled turbodiesel engine with 132kW and 400Nm
6-speed manual transmission

Equivalent equipment level to Mazda6 Classic

Mazda6 Touring

Manufacturer's List Price (MLP) $38,120 (wagon)
2.5-litre in-line four cylinder 16 valve DOHC petrol engine with 125kW and 226Nm
5-speed Activematic transmission

Mazda6 Classic equipment plus:

Leather seat trim, seats (front) with 3-position memory function and 8-way power adjustment (driver) and 4-way power adjustment (passenger), parking sensors (front and rear)

Mazda6 Luxury

Manufacturer's List Price (MLP) $40,905 (sedan)
2.5-litre in-line four cylinder 16 valve DOHC petrol engine with 125kW and 226Nm
5-speed Activematic transmission

Mazda6 Touring equipment plus:

Sports grille
Blackout instrument cluster, leather wrapped gearshift knob, paddle shift gear control, power sliding and tilt glass sun-roof, rear view mirror with auto dimming function, premium Bose® 240 watt amplifier with 8 speakers, LED rear lamps, Xenon headlamps

Mazda6 Luxury Sports

Manufacturer's List Price (MLP) from $41,415 (hatch)
2.5-litre in-line four cylinder 16 valve DOHC petrol engine with 125kW and 226Nm
6-speed manual or 5-speed Activematic transmission

Mazda6 Luxury equipment plus:

Rear spoiler
Aluminium pedals and footrest, bi-Xenon headlamps with Adaptive Front-lighting system (AFS),
Updated 18 inch alloy wheels with 225/45 tyres

Mazda6 Diesel Sports

Manufacturer's List Price (MLP) $42,815 (hatch)
2.2-litre in-line four-cylinder 16 valve DOHC intercooled turbodiesel engine with 132kW and 400Nm
6-speed manual transmission

Equivalent equipment level to Mazda6 Luxury Sports with:
No power sliding and tilt glass sun-roof

Satellite Navigation Option

Manufacturer's List Price (MLP) $2,800
Available on Luxury, Luxury Sports and Diesel Sports models only
7-inch touch-screen satellite navigation integrating:
- Whereis® Sensis maps
- Bluetooth (hands-free compatible)
- Bluetooth audio (MP3 player compatible)
- Controlled by either touch-screen or voice

Major revisions
With the New Mazda6, Mazda carried forward the "Zoom-Zoom Evolution" development concept of the previous model while realising even more of Mazda's hallmark sportiness together with premium quality that users can see and feel. Mazda refined and evolved the car's design, safety, environmental compatibility, ride comfort, handling stability and craftsmanship from the perspective of key Mazda6 values defined as "Emotional and Sporty", "Exclusive Experience" and "Sustainable Zoom-Zoom".

Exterior Design Changes

The outgoing Mazda6 was designed around the concept of ‘bold and exquisite' and displayed a combination of athleticism and distinctiveness
New Mazda6 design is still based firmly around the concept of ‘bold and exquisite' but with the design now having been further evolved to create a stronger impression of dynamism and sportiness
In addition the Mazda6 design team have pursued greater refinement throughout the car for a clearer premium identity
New Mazda family identity is reflected in changes to the front face styling
Front grille has been redesigned with a clear differentiation for Luxury Sports and Diesel Sports models
Headlamp and fog lamp designs have been further refined and more closely reflect Mazda's Nagare design language
Newly designed 17-inch and 18-inch alloy wheels heighten the sense of dynamism and performance
Aerodynamics have been improved through the addition of plate-type front tyre deflectors

Interior Design Changes

Greatly increased interior refinement is yielded by increased use of chrome-plated and piano-black surfaces
Interior trim decoration panels have been refreshed
Seat upholstery has been updated
Meters and centre display have now been made easier to read
Steering wheel switches have been refined for more intuitive operation

Mechanical Changes

MZR-CD 2.2-litre engine has been enhanced. The adoption of a smaller turbocharger along with other refinements yield a better response and more enjoyable driving feel
Steering system has been improved for enhanced stability and steering feel
Suspension system has been further refined for enhanced handling stability, straight-line stability and ride comfort
Hill Launch Assist function has been added to all manual models to reduce rolling during hill starts