- Peugeot Australia celebrates 65% growth year-on-year with Bastille deals
- FY18 vs FY17 represents first period in which SUVs accounted for the lions' share of sales
- Growth driven by the French designed, engineered and built Peugeot SUV lines
- Peugeot offers up to $4,500 in savings on selected models as part of celebration
- $2,000 travel voucher or rebate on selected Peugeot 3008 and 5008 SUVs
Against the backdrop of France's iconic Tour de France, July 14 Bastille celebrations and a possible Soccer World Cup trophy, Peugeot Australia is celebrating solid year-on-year growth in Australia with a range of offers throughout July.
Since relaunching in Australia under its new distributor, Peugeot Australia has grown 65 per cent to the end of the 2017-2018 financial year compared to the previous financial year.
The significant result was driven by a 208 per cent growth in SUV sales.
Significantly, the sales grew despite the Peugeot 4008 SUV – a model which previously accounted for up-to one-third of the marque's local sales – being discontinued.
The now all-French designed, engineered and built 2008, 3008 and 5008 SUV lines account for 69 percent of the marque's overall sales during the same period.
This is the first time in Peugeot's local history in which SUVs have accounted for a greater proportion of sales than passenger cars with two of every three vehicles now sold an SUV.
Calendar year-to-date figures also reveal continued growth, with the marque posting a 24.1 per cent growth in sales to end June 2018.
Managing Director of Peugeot Australia, Anouk Poelmann, said the strong results come off the back of significant work being carried out at all levels of the business.
"In the past twelve months Peugeot Australia has improved specification and pricing across the model range, introduced a five-year, unlimited kilometre warranty and started rebuilding our dealer and service networks. While there is still much to do, our intention to rebuild Peugeot and its relationship with customers is clear.
"To celebrate a significant month for our French counterparts and our local milestones, we have devised a range of compelling offers to celebrate the best of French design, engineering and excellence," Ms Poelmann said.
To celebrate the strong financial year results, Peugeot Australia will offer drive-away deals on Peugeot's highly-awarded 208*** and 308* hatch ranges along with 308* Touring and 2008 SUV models – saving customers between $2500 and $4500, depending on the model and variant.
Peugeot's all-new 3008** and seven-seat 5008** SUVs will also offer a choice of either a redeemable $2,000 travel voucher or a $2,000 rebate on the purchase price of the vehicle.
Further information on Peugeot's 'Bast-deal' (Bastille) month deals can be found at www.peugeot.com.au/offers.
At participating dealers only. Offers valid on 2017 build 2008 and 308 vehicles bought and delivered between July 1st – July 30th 2018 or while stocks last. The driveaway price shown comprises vehicle price, registration, CTP, stamp duty and dealer delivery charges. Not available in conjunction with any other offer. Metallic paint available at additional cost. Excludes fleet and government buyers. PEUGEOT Australia reserves the right to change, supersede or extend these offers at is discretion.
**At participating dealers only. Choice between a $2,000 travel voucher or a $2,000 rebate on new 3008 or 5008 car purchase. Offers valid on 2017 build vehicles bought and delivered between July 1st – July 30th 2018, or while stocks last. Not available in conjunction with any other offer. Excludes fleet and government buyers. PEUGEOT Australia reserves the right to change, supersede or extend these offers at is discretion.
***At participating dealers only. Offers valid on eligible 208 Active, 208 Allure and 208 GT Line petrol vehicles, from May 16th and while stocks last. The driveaway price shown comprises vehicle price, registration, CTP, stamp duty and dealer delivery charges. No other models included in offer. Not available in conjunction with any other offer. Excludes fleet and government buyers. Metallic paint available at additional cost. PEUGEOT Australia reserves the right to change, supersede or extend these offers at is discretion.