The truck industry's leading customer rewards program, ALLRig Rewards, has achieved an outstanding result for the first half of 2011, doubling its membership and increasing member savings by over 450% compared to the previous six months.

Building progressively each month this year, the ALLRig End of Financial Year Sale promotion then delivered a record breaking month in June, with customers collectively saving nearly $100,000 for just one month through their ALLRig Rewards membership. A magnificent result!

The first program of its kind for the Australian trucking industry, the ALLRig Rewards Program was launched by PACCAR Parts in April 2010. With nearly 50 ALLRig dealerships participating nationally in all capital cities and regional centres, members of the ALLRig Rewards card have the opportunity to purchase over 120 coupon offers at discounted pricing right across the country.

Whether for routine maintenance and repair or improved comfort and styling, there is a vast array of products to select from - for general purpose through to truck and trailer parts and accessories for Kenworth, DAF and other truck brands.

Proving how successful this program is, members have enjoyed savings in excess of $160,000 since the inception of the program.

Brad Wolstenholme, General Manager PACCAR Parts said "We're very pleased with the success of the program. At ALLRig we strive to provide our customers not only the broadest range and network support, but also every opportunity to save money on quality products in an effortless manner.

"The ALLRig Rewards Program is designed to deliver instant savings to our members, thereby helping us offer the highest level of customer value - our number one priority" he concluded.

To become an ALLRig Rewards member and cash in on the benefits, customers should either register at www.allrigrewards.com.au or visit their local participating dealer.

For further information contact:

James Mackie, Sales & Marketing Manager
Tel: (03) 9721 1648