Triumph motorcycles and Bajaj are pleased to announce their global partnership.
The objective of this non-equity partnership is to deliver a range of outstanding mid-capacity motorcycles benefiting from the collective strengths of both companies.
We hope to bring to bear upon global markets the individual strengths of the partners including brand position & perception, design & development technology, quality & cost competitiveness & worldwide distribution.
This new global partnership will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the wor1d.
Bajaj will gain access to the iconic Triumph brand, and its great motorcycles, enabling it to offer a wider range of motorcycles within its domestic market and other international markets.
Triumph and Bajaj are excited by the opportunities of this partnership and the prospect of entering new market segments, thereby reaching a whole new group of motorcyclists across the world.
We will provide further details in due course.
Nick Bloor
CEO
Triumph Motorcycles Ltd Hinckley, Leicestershire, England
Rajiv Bajaj
Managing Director
Bajaj Auto Ltd Pune, India
For further information contact :
Triumph - A Bothwell : Andyb@performancecomms.com
S Ravikumar President ( Business Development & Assurance) : sravikumar@bajajauto.co.in.
About Triumph
- First established in 1902, Triumph Motorcycles celebrated 115 years of motorcycle manufacture in 2017. For more than two decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance.
- The Triumph Bonneville, famously named to celebrate Triumph's 1956 land speed record on the Bonneville Salt Flats in Utah, USA. The original British superbike and a race winner straight out of the crate. Chosen by famous motorcyclists of the past for its legendary handling, style, and character. It's that handling, character and style, married to modern rider-focused technology that makes the new Bonneville family THE authentic modern classic choice today.
- Building around 65,000 bikes per year, Triumph is the largest British motorcycle manufacturer and has over 700 dealers across the world.
- Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track domination in Europe and America, right up to contemporary racing achievements with the 675cc Triumph triple powered 2014 Daytona 200 win, the 2014 Isle of Man Supersports TT, 2014 and 2015 British Supersports titles and World SuperSport racing.
- Triumph holds a unique place in the history of the International Six Day Trials as the motorcycle of choice for both the multiple winning British teams and famously Steve McQueen's US ride entry in 1964.
- At the heart of Triumph's philosophy is a commitment and passion to develop truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance to enjoy the perfect ride.
- This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the unmistakable Speed Triple, the Daytona 200 and TT
winning SuperSports Daytona 675R, the class defining Tiger 800, the transcontinental Tiger Explorer and the iconic Triumph Bonneville family.
- Triumph currently employs around 2000 personnel worldwide and has subsidiary operations in the UK, America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, India, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
BAJAJ Auto Limited, a flagship company of the Bajaj Group, was incorporated under the Companies Act, 1956, and having its registered office at Mumbai – Pune Road, Akurdi, Pune – 411 035. The Bajaj Group is amongst the top 20 business houses in India. Founded in 1926, at the height of India's movement for independence from the British, the Group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristics of the Group today, are often traced back to its birth during those days of relentless devotion to a common cause. The Late Shri Jamnalal Bajaj, founder of the Group, was a close confident and disciple of the Mahatma Gandhi.
The Company is the world's third largest motorcycle manufacturer, India's second largest manufacturer of motorcycles and world's largest manufacturer of three-wheelers with market capitalization exceeding of GBP 10 billion as on 31st March 2017. It has its manufacturing facilities located at Chakan near Pune, Waluj near Aurangabad, and at Pant Nagar in Uttarakhand. The Company's motorcycles and three wheelers are sold all over India with a wide network of dealerships. It had achieved landmark sales of 4.35 million two and three wheelers in FY 2011-2012, the highest ever in its history.
In the fiscal 2016-2017, the Company recorded sales of over 3.66 million vehicles ( recording a turnover of GBP 2.84 billion ), despite adverse global and domestic economic situations. The Company commanded a market share of 24.6% in motorcycles and 56.7% in three wheelers in 2016-17. The Company is India's largest exporter of 2 and 3 wheelers, having exported over 1.41 million units ( in value terms, GBP 0.974 billion ) to over 65 countries through a wide network of international distributors all over the world in 2016-2017.
The Company has an in-house, Govt. recognized R & D Centre that has been on overdrive, churning out new products and technologies driving its business growth. Its motorcycle icons – PULSAR, DISCOVER and BOXER are top selling brands in many countries in the world, clocking over Eight million PULSAR motorcycles and nearly Nine million DISCOVER motorcycles, until now. BOXER is a leading motorcycle brand in Africa and AVENGER, PLATINA and CT100 are iconic brands in India and several overseas countries. Its patented technology brand "DTS-i"-"Digital Twin Spark Ignition" has achieved phenomenal sales of over 20 million units. The Company that has recently launched new brands such as V and Dominar motorcycles, has been the most profitable auto company in India overcoming the limitations of input cost pressures, inflationary conditions and the like, is well supported by a rich product mix, high volumes, and effective cost management.
The Company being a reputed corporate known for its commitment toward customer satisfaction has received a number of awards for its dedicated service to the public at large. The Company was amongst the FIVE Most Innovative Indian Companies and the only automotive company featuring in the coveted list of Forbes World's Top 100 Most Innovative Companies of the year 2014. The Company is India's 5th most valuable Brand, with a value of US$3 billion, according to the first ever BrandZ™ Top 50 Most Valuable Indian Brands ranking announced on August 19, 2014 carried out by WPP's marketing and brand consultancy Millward Brown. The Economic Times has conferred "Company of the Year" award to the Company in the year 2010-11.
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