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Victory Core Concept Motorcycle At New York Show

17th January 2009

Innovative Concept Makes A Statement That Goes Beyond Mere 'Custom'

MEDINA, MN (Jan.16, 2009) - When the Victory Motorcycles design team decides to build a concept motorcycle, they go all-out and push every aspect of their own performance.

Leveraging decades of design and fabrication experience and the considerable knowledge that comes only from designing full-on production motorcycles, Polaris Industrial Design Director Greg Brew, Lead Industrial Designer Michael Song and the Polaris ID staff decided to build one of Song's concept sketches into a full-scale machine.

The motorcycle came by its name for several reasons. The design team felt the name CORE perfectly reflects the essence of this concept motorcycle.

It is, in fact, the raw "core" or center of a motorcycle. There is no traditional bodywork; the motorcycle
is effectively turned inside-out with its architecture completely exposed. It also accentuates the innovative frame design and the process that is used to make the cast aluminum frame: the molten aluminum is poured into a sand core, which is removed when the casting process is complete.

The Victory CORE concept motorcycle incorporates technologies and construction methods that only a major manufacturer could engage.

Song, known for his design input on the Victory Vision luxury-touring models that debuted in 2007, chose to go a completely different direction with his latest design project.

"CORE is pure motorcycle," Song said. "We wanted to strip everything not critical and build a motorcycle that uses some of the production technologies we have incorporated into the Victory Vision. The frame and engine architecture of the Victory Vision was our inspiration - but we wanted to make a statement beyond 'custom' and create something completely unique."

One notable difference between the Victory Vision Street and Tour production motorcycles and the CORE Concept Motorcycle is the absolute absence of bodywork on the CORE.

In fact, the concept bike's frame is the body, incorporating fuel, airbox, battery box and the entire electrical system.

Maintaining the minimalist theme, the motorcycle is a rigid frame without rear suspension and features a contoured mahogany seat. The overall impression is a thin, low, sharp and purposeful motorcycle that is elemental and fierce at the same time.

Built around a Victory Freedom® 106/6 Stage 2 power plant (1731cc), producing 97 horsepower / 113 ft/lb, the CORE introduces a completely modern take on an American motorcycle using both personal design values and industrial production techniques.

Brew is excited about the opportunity to showcase his team's skills in real metal and rubber.

"CORE represents the heart of Victory Motorcycles," he said. "We want to create a new design language, but never in a way that interrupts the function of the motorcycle. The fact is a project like CORE is as important to the design team as winning Daytona would be to an engineering team.

'Pushing the boundaries' is just another cliché - CORE exists to show the world how dedicated Victory is to the art and science of motorcycle design."

CORE is as important to the Victory Motorcycle brand as it is to the design staff. According to Victory Vice President & General Manager Mark Blackwell, the Victory CORE Concept Motorcycle perfectly reflects the brand position of Victory.

He also feels it comes at a great time, during Victory's 10th Anniversary and just when the company is moving to further sharpen its brand position.

"Now that we are in our 10th year and have a fairly complete line of premium cruiser and touring motorcycles, it is clear what we stand for, and who we appeal to most. Victory stands for class-leading quality, innovation and style.

Victory is American and new - always looking forward. We are all about the future of American motorcycles. I believe that CORE clearly represents that philosophy and attitude. Victory appeals most to motorcycle enthusiasts who love motorcycles and appreciate performance and innovation.

To them, it's all about the bike and riding. I believe motorcycle enthusiasts will be as excited about this new concept as we are."

The Victory CORE Motorcycle Concept will be unveiled at the 28th annual Cycle World International Motorcycle Shows in New York City.

A press reveal is scheduled for the morning of January 16, 2009, and a consumer presentation will take place that afternoon at 2:30 p.m. (EST) and the following morning.

The consumer presentations will be a great opportunity for motorcycle enthusiasts to meet the Victory designers whose concepts will shape the future of modern American motorcycles.

For information about Victory Motorcycles and the 2009 model lineup that's currently available in Victory dealerships across North America, visit www.victorymotorcycles.com.

For more information on the International Motorcycle Shows, log on to www.motorcycleshows.com.

ABOUT POLARIS
With annual 2007 sales of $1.8 billion, Polaris designs, engineers, manufactures and markets all-terrain vehicles (ATVs), including the Polaris RANGER™, snowmobiles and Victory Motorcycles for recreational and utility use. Polaris is a recognized leader in the snowmobile industry, one of the largest manufacturers of all terrain recreational, utility and side-by-side vehicles (ATVs) in the world, and rapidly making impressive inroads into the motorcycle cruiser and touring marketplace under the Victory® brand.

The Victory Motorcycle division was established in 1998, representing the first all-new American-made motorcycle from a major company in nearly 60 years.

Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

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