Australia's best-selling European car brand has recognised its top-performing dealerships at its second annual customer experience summit, held at the RACV Royal Pines Resort in the Gold Coast.
The Volkswagen Premium Dealer title is awarded to 10 elite dealerships across the nation each year. These dealerships are distinguished by their excellence in sales, servicing, and governance and, most importantly, their ability to create life-long customers and fans of the brand through consistent delivery of a premium customer experience.
Three major category winners were announced at the summit:
Metro and National Dealer of the Year – Paul Wakeling Volkswagen
Dealer Principal: Scott Wakeling
Provincial Dealer of the Year – Wippells Volkswagen
General Manager: Brett Buckley, Dealer Principals: Don Russell and David Russell
Rural Dealer of the Year – John Oxley Volkswagen
General Manager: Shane McGuigan, Dealer Principal: John McGuigan
Jason Bradshaw, Volkswagen Australia's Director of Customer Experience, said that winning the coveted award was "about a great deal more than simply selling cars".
"Paul Wakeling Volkswagen embodies the quest for excellence that is being driven throughout our 103-strong dealer group," Mr Bradshaw said.
"We say that our cars are better experienced than explained and dealers such as this are leading the way to ensure that is true also of the customer's experience. No other auto brand in this country dares to use its customer surveys to rate its dealers out of five stars as Volkswagen does on its own website."
Volkswagen's other Premium Dealer award winners for 2017 include Bayford Volkswagen Camberwell, Brighton Volkswagen, Leichhardt Volkswagen, McCarroll's Volkswagen, Southern Volkswagen, Sydney City Volkswagen and Waverley Volkswagen.