- Unveiling of the new premium compact Audi A3 Sportback on Audi MediaTV and Audi Australia's Facebook page Tuesday, March 3rd 19:50 (AEDST)
- Brand with the four rings is continuing its electrification offensive
Ingolstadt, March 3, 2020 – Audi is going to broadcast the world premiere of the new Audi A3 Sportback online, available to view on March 3 at 19:50 (AEDST) on Audi MediaTV as well as Audi Australia's Facebook page.
The Audi A3 gave rise to the segment of premium compact in 1996 and is the most successful model in its segment to date, having sold over 5 million vehicles. Audi wants to continue this success story with the fourth generation of the A3. Systematic electrification is naturally an integral part of this.
"Plug-in-hybrid models are a central element in our electric offensive," says Bram Schot, Chairman of the Audi Board of Management.
"We are offering a mild-hybrid and a plug-in-hybrid version of the A3 this year. This means that systematic electrification of our model range has now reached the compact class as well."
To mark the online world premiere, Audi will transmit a roughly 10-minute long program to give viewers an exclusive first-look. Moderator Tyron Ricketts will guide viewers through the event and offer a look at the brand's electrical future with the presentation of the Audi e-tron S models. After the world premiere has concluded, additional TV footage will be available at www.audimedia.tv. The following channels will transmit the event online:
Audi MediaTV: www.audimedia.tv (German and English, link provided for embedding the live stream in other websites).
Audi Australia Facebook page: https://www.facebook.com/AudiAustralia.
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NOTE TO EDITORS: This MediaInfo is intended for a global audience, and elements of it may not accurately reflect Australian features, specifications or timeframes unless specifically stated otherwise.
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 18 locations in 13 countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2018, the Audi Group delivered to customers about 1.812 million automobiles of the Audi brand, 5,750 sports cars of the Lamborghini brand and 53,004 motorcycles of the Ducati brand. In the 2018 fiscal year, AUDI AG achieved total revenue of €59.2 billion and an operating profit before special items of €4.7 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.