Sydney, 26-04-2022 – Following the strong first showing of CUPRA's Leon hatchback, Formentor crossover and Ateca SUV in overseas (New Zealand) specification at Sydney Motorsport Park, a press kit with imagery is now available.

Please see the RELATED DOCUMENTS section for the pricing press release, media presentation and racetrack images of the Leon VZx, the Formentor V and VZx, the Ateca VZx – and the Born battery electric vehicle (BEV) in Australian-testing prototype guise ahead of its local introduction in 2023.

CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.

In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA Born.

CUPRA won this year the first electric touring car competition PURE ETCR and participates in the off-road electric SUV's competition Extreme E. Moreover, it is also FC Barcelona's official automotive and mobility partner and World Padel Tour's premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and eight of the best padel players in the world, among others.