Sydney, 17-07-2024 – CUPRA Australia is celebrating a double milestone, achieving 1,000 plug-in hybrid electric vehicle (PHEV) deliveries as it hits two years in Australia.

CUPRA Australia Director Ben Wilks said that PHEVs have comprised a full third of sales for CUPRA in 2024 – a more than 300% increase over last year.

“At two years in the country, CUPRA is committed to growing our sales and service network to accommodate an expanding line-up that from next year will include ICE, PHEV, BEV and mild-hybrids,” he said.

Although Leon VZe and Formentor VZe plug-in hybrids did not come into full supply until well into last year, CUPRA has seen an exceptional spike in interest in vehicles that can do the daily commute on battery while retaining an efficient turbo-petrol engine. With a strong supply of PHEVs now secured ahead of anticipated changes to the FBT benefits in early 2025, CUPRA expects to see the popularity of VZe-grade vehicles continue to grow.

Mr. Wilks said initial customer interest focused on CUPRA’s performance VZx versions - which come in Leon hatchback, Ateca compact SUV and Formentor crossover SUV form – but now the “the availability of true hybrids has seen that balance shift.”

“That’s why the new limited run Formentor – the Tribe Edition – is a VZe. The convenience of dual forms of drive capability aside, plug-in hybrids benefit from significant government incentives. This means that a fully-equipped Tribe Edition can cost less on novated lease than the entry Formentor V*. Talk to our agents today to discover more about why people are turning to PHEVs,”  Mr. Wilks said.

*These incentive programs are governed and offered by government agencies, differ by state and are outside of CUPRA Australia’s control. Eligibility and availability are subject to change at the discretion of the government agencies and may change at any time, including the period between ordering order and taking delivery of your vehicle. Visit the state programme’s website for the latest information on eligibility requirements. Novated lease costs will vary according to individual circumstances, you should seek your own independent tax advice to confirm.

CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale. 

CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered. Each successive launch of a model has marked a new milestone in defining the brand’s character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, its first electrified model thanks to a plug-in hybrid electric engine; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company’s best-selling vehicle to date; and the CUPRA Born, the brand’s first 100% electric vehicle.

CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. CUPRA is also proud to participate in the Formula E racing competition. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Its members include Oscar nominated film director J.A. Bayona, Formula E driver Lucas Di Grassi, Street Artist TvBoy, Olympic gold medalists Adam Peaty and Saul Craviotto, the German goalkeeper Marc ter Stegen, and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas.

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