Canberra, 08-05-2023 – With 500 units already sold, CUPRA's Born battery electric car is fully charging toward being this year's best-selling European BEV.

Response to the initial allocation of 400 Borns made available for sale online before Christmas was such that a total 600 and then 700 were allocated by the factory. Of those some 500 have sold and ordering is now unrestricted.

Born - a large, rear-wheel-drive hatchback – is not only the first the first relatively affordable BEV of its type to reach Australia,  it has the longest range for the most attainable price: up to 511km* between recharging for $59,990 plus on-road costs.

In states and territories such as NSW and ACT the drive-away price is within $2,500 of that class-leading sum, before region-specific incentives are applied. Where incentives are applicable, the drive-away price could fall below the RRP.

CUPRA has been laser-focused on delivering its rear-wheel drive hot hatchback BEV both with class-leading electric range, the performance and dynamics that local drivers love – and at a competitive price.

Built on a dedicated BEV platform – called MEB – the Born has been raised from the ground up to deliver not only 7.0-second 0-100km/h straight line speed, but most importantly driver engagement through the steering and rear-drive chassis.

This is supported by 19- or 20-inch alloy wheels, optional wide Michelin Pilot Sport 4 tyres, and a high level of standard technology and luxury for the price.

CUPRA Australia Director Ben Wilks said: "Customer response has been immediate, which has been recognised and rewarded by our factory with increasing allocations of  a car in hot demand in other markets.

"To combine a long 500km-plus EV range with instant electric performance, and controllable dynamics through the sharp steering and rear-wheel drive chassis, places the CUPRA Born in an exclusive part of the market.

"From range and pricing, to space and driver satisfaction, the Born will be the most important vehicle that CUPRA launches as it defines class leadership."

Range and Energy consumption figures approved to ADR 81/02 derived from WLTP testing. Factors including but not limited to driving style, road and traffic conditions, environmental influences, vehicle condition and accessories fitted, will in practice in the real world lead to figures which generally differ from those advertised. Advertised figures are meant for comparison amongst vehicles only.

Please note that these drive-away prices do not include state and territory based EV Incentives.  Customers may access rebates depending on the state or territory they are living in and other eligibility requirements.

Specifications

• 82kWh battery (77kWh useable), with 170kW eBoost, 310Nm
• 511km Range*
• AC: up to 11kW
• DC: up to 170kW Fast Charging
• Mode 3  Cable
• Metallic Paint (Glacial White, Geyser Silver, Quasar Grey, Rayleigh Red) or Standard Paint (Vapor Grey)
• 385L boot volume
• 19" Black and Copper Typhoon Alloy wheels
• Tyre Pressure Warning System
• 7 Airbags (Front, Side, Curtain, Centre)
• Heated power folding mirrors
• LED Headlamps
• Front Fog Lights integrated into headlamps
• LED Tail lights
• Dusk sensing lights
• Light Assist (Auto High Beam)
• Rear tinted windows
• Rear Roof Spoiler
• 5.3" Digital Cockpit
• 12" Infotainment System with DAB+
• Wireless Phone Charging
• Apple Carplay and Android Auto (wired)
• 2 Front and 2 Rear USB-C ports
• Leather heated multifunction steering wheel and Satellite buttons
• Ambient interior lighting
• SEAQUAL front bucket seats
• Floor mats
• Driving profile selection
• Sports Suspension
• Progressive Steering
• Keyless entry and start
• Alarm System
• Auto dimming rear view mirror
• Dual zone climate control
• Aluminium Pedals
• Adaptive Cruise Control
• Front Assist with Pedestrian and Cyclist Detection
• Lane Assist
• Park Assist
• Side Assist with Rear Traffic Alert and Exit Warning
• Driver Fatigue Monitor
• Pre-Crash Assist
• Rain sensing wipers
• Top View Camera (360 Camera)

Options
Interior Package - $2,900                                                                                  

• Aurora Blue Dinamica Front Bucket Seats
• Heated front seats
• Front seats with 12 way power adjustment and massage function
• 4 Seats (2 Front, 2 Rear)
• Heated washing jets
• Beats premium sound 9 speakers, 395W amplifier,  sub-woofer 

Performance Package - $2,600                                                              

• 475km Range*
• Dynamic Chassis Control
• 20" Firestorm Alloy wheels, Black and Silver
• Wide tyre package – 235mm Michelin Pilot Sport 4
• 4 Seats (2 Front, 2 Rear) 

Premium Metallic Paint - $475                                                              

• Aurora Blue