GWM globally continues to see strength and rapid growth in their business, with 559,669 vehicles sold for the first 6 months of 2024. This marks an impressive 7.8% year-on-year increase. Sales outside of the manufacturers home market continue to climb, with 36% of the volume attributed to overseas markets, reflecting a 62.6% year-on-year increase.
In June alone, overseas sales totalled 38,104 units, setting a new monthly global record. Australia continues to play a role in driving this international success, delivering a local monthly record of 4,173 units, and 21,548 units for H1 2024.
In 2023, the company exceeded 300,000 units in overseas sales, an increase of more than 80% year-on-year. Guided by a new long-term strategy, GWM launched the "ONE GWM" global strategy in 2022, allowing the brand to move forward with a more cohesive and recognisable global presence across multiple model lines. Facilitated by strategic planning, increased product ranges, improved build quality and brand premiumisation, this strategy now allows for the introduction of more high-end products into overseas markets, meeting higher demands of consumers.
GWM’s increase in investment overseas is guided by implementing the "Global Ecosystem" principle. This philosophy ensures that GWM produces the most suitable vehicle according to the needs of each market. This is achieved through unique model development, investment in internationalised production bases, R&D centres, and improved local knowledge and talent, forming a comprehensive overseas ecosystem and industry chain.
Park Shi, President of GWM International said: “Going global remains our long-term strategy with overseas markets a focal point to our continued future success. For 2024, we have an achievable target of 500,000 overseas sales, 65 per-cent greater than 2023. Supporting this growth, GWM has seen an increase in our overseas dealer network, growing from 700 to over 1,000. The harmonisation of our brands under “ONE GWM”, will continue to build and will allow us to be recognised globally as across many different segments.”
The GWM brand in Australia now sells 8 models across the Haval SUV, Tank 4x4, Ora EV and GWM Ute ranges.
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