Kumho has opened its 40th Platinum Dealer in Australia with the opening of AA West Automotive at McGraths Hill.

The Platinum Dealer program was launched in late 2011 in Newcastle as way for Kumho to showcase its extensive produce range through friendly and professional dealers.

Since then the program has flourished to 40 dealers around Australia - all peledging to bring higher levels of customer service and value for money to its local community.

According to National Trade Manager at Kumho Tyre, Glenn Pearse, reaching the milestone of 40 stores is confirmation the formula is what customers want.

"Kumho is proud to reach 40 Platinum Dealers throughout Australia," said Glenn Pearse.

"Customers deserve the best advice and service without paying exorbitant prices and the Kumho Platinum scheme is focused around professional and friendly dealers."

AA West Automotive is located at 2/28 Groves Avenue, McGraths Hill and offers tyre fitment, balancing, wheel alignment and a range of mechanical repairs as well - including exhaust services.

Owners Ricky and Amanda Vigar say becoming a Kumho Platinum Dealer is the ideal way to expand their business.

"The Kumho Platinum Dealer program was the perfect way for us to go from an automotive workshop to offering a complete service with tyre fitting and balancing too," said Ricky Vigar.

"Our customers are important to us and being a Kumho Platinum Dealer is the ideal way to ensure we provide them with the best value for money when it comes to tyres."

Kumho is a proud supporter of the McGrath Foundation and holds an annual Pink Fitters Day as a fundraiser for the charity. AA West Automotive will play a key role in the 2015 event.

Since its inception in 1960, Kumho Tyre has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the top ten tyre companies in the world.

Kumho has succeeded in the development of superior tyres for all vehicles including high performance passenger cars, sports utilities and 4X4s as well as trucks, buses, mining vehicles and even aircraft.

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