- First image of all-new compact Range Rover released
- Officially named Range Rover Evoque
- 1,000 new jobs created at award winning manufacturing plant
Halewood, Liverpool
- Global car to be sold in over 160 countries
- Design stays true to LRX concept car
- Smallest, lightest, most fuel efficient Range Rover ever
- Available in both 4WD and 2WD and sub 130g of CO2
- Official public debut at Paris Motor Show: 30 September
- On sale late Q3 2011
The Orangery, Kensington Palace, London 1st July
2010 - The first official picture of the all-new compact
Range Rover is released today, following an exclusive preview in
London for guests attending a 40th birthday celebration of Range
Rover held in partnership with VOGUE magazine\*.
Named the Range Rover Evoque, this all-new coupé will
join the Range Rover and Range Rover Sport line-up in the summer of
2011. It will be the smallest, lightest and most fuel efficient
Range Rover ever produced. Customers have a choice of both a 4WD
and a 2WD version, with a sub 130g/km CO2 demonstrating the Range
Rover brand's commitment to environmental sustainability.
Phil Popham, managing director of Land Rover said: "Today is a
very special occasion for Range Rover, not only are we celebrating
40 years of the brand, we are also demonstrating our exciting
future by showing the all-new Range Rover Evoque. Range Rover is
one of the most highly regarded and iconic vehicles in the history
of motoring and has been a continuing success since we first
introduced it in 1970.
The all-new Range Rover Evoque, is an important step for the
future continued success and growth of the brand. Customers can be
confident that the new car will be premium, luxurious and just as
special as the other Range Rover models. Its sporting looks and
unique qualities will open the brand to a new group of customers
who may not have considered a Range Rover product before.
"The all-new Range Rover Evoque will be built at our multi-award
winning plant in Halewood, creating 1,000 new jobs in the
Merseyside area, a fantastic boost to the UK economy. The Halewood
plant has a reputation for excellence and quality and is recognised
throughout the industry as a leader in Lean Manufacturing.
"The all-new Range Rover Evoque is a true global car and will be
sold in over 160 countries. It was important to give the car a name
that was instantly recognisable through language and cultural
boundaries throughout the world. We wanted to create a new name
which was innovative and different. A name which implies
exclusivity and arouses emotions. Evoque is cosmopolitan and
cross-continental, sophisticated and matches the car's urban
elegance," he added.
Gerry McGovern, Land Rover design director said: "The Range
Rover is an iconic design that has stood the test of time and it's
not difficult to see why. Like the current version, the original
Range Rover is such a simple and memorable shape that is easily
recognisable.
"The all-new Range Rover Evoque marks a bold evolution of Range
Rover design, providing customers with a desirable, premium and
compact car like SUV. In 2008 we introduced the LRX concept car:
after a positive reception worldwide, the natural step for the
business was to turn the LRX concept car into reality. Tonight we
wanted to show the world that we have stayed true to our word and
delivered a car that completely represents the spirit of the LRX
concept.
"The all-new Range Rover Evoque will resonate with customers on
an emotional level. Its unique silhouette accentuated by the
distinctive falling roof and dramatic rising waistline creates a
modern and relevant execution of the familiar Range Rover design
language. This car makes a powerful statement of the Range Rover's
brand intent to appeal to a wider audience," he added.
The all-new Range Rover Evoque will make its global public debut
at the Paris Motor Show at the end of September and will go on sale
in Australia in late Q3 2011.
\*Range Rover's partnership with VOGUE magazine for this
celebration links back to 1981 when the first factory-produced
limited edition Range Rover 'In-Vogue' was used by VOGUE magazine
for a fashion shoot in Biarritz, France. This special edition led
to Range Rover adopting the 'Vogue' nameplate in 1983 which is
still a specification choice on the car today - the Range Rover
Vogue
For further information please contact:
James Scrimshaw
Public Affairs Department
Land Rover Australia
Phone: +61 2 9020 1773
Email: jscrimsh@jaguarlandrover.com
Website: www.landrover.com.au
|
Tim Krieger
Marketing and Public Affairs Manager
Land Rover Australia
Phone: +61 2 9020 1505
Email: tkrieger@jaguarlandrover.com
Website: www.landrover.com.au
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