The new Peugeot 307 is now on sale. It replaces the 306, the best-selling Peugeot of all time with more than 2.7 million produced since the world-wide launch in February 1993. More than 12,500 306s have been sold in Australia since the vehicle was introduced in 1994.

Initially the 307 will be available as a five-door hatchback. The five door version offers class-leading space and equipment, distinctive style and the highest levels of safety and security thanks to it's innovative technology.

While the 307's long list of standard features and equipment is impressive, even more so is the competitive pricing of the new model:

With pricing and equipment as such, the all-new Peugeot 307 will confirm Peugeot's status of being the new benchmark for buyers of cars in this category.

Peugeot 307 – A Sales Success Already

With the 307 just launched onto the Australian market, it has already achieved much success in Europe. Recently voted 'European Car of the Year 2002', the 307 is the class leading compact car in France, where it represents 5% of the total new car market. One of the most significant new cars to emerge from Europe this year, 300,000 307's will be sold this year, climbing to 550,000 in it's first full year of availability.

The success of the new 307 is driving up total Peugeot sales, with 1.2 million cars sold in the first eight months of 2001, an increase of almost 13% over the same period last year.

COMFORT, CONVENIENCE AND CHOICE
Three engines, two petrol and one HDi turbo diesel will be available at launch. They range in capacity from 1.6 litres to 2.0 litres and in output from 80kW to 100kW.

The sleek, stylish, almost monospace design of the Peugeot 307 disguises that it is one of the biggest cars in its class. A high seating position contributes towards outstanding space for five passengers and still leaves room for a large, almost cubic boot that can hold 341 litres of luggage with five passengers aboard and an impressive 1328 litres with the split rear seats folded.

Comfort and convenience are enhanced by a host of ingenious storage solutions. The glovebox is air-conditioned, allowing owners to keep drinks or snacks cool; slide-out trays beneath the front seats can hide valuables securely out of sight; and there are hooks for shopping bags in the boot.

CLASS-LEADING SAFETY FEATURES
The Peugeot 307 is one of the first cars in its class to feature six airbags as standard. Head and chest airbags for the driver and front passenger are supplemented by curtain airbags running the full length of the car to protect front and rear passengers' heads in the event of a side-on impact.

In addition, the Peugeot 307 has active front seat backrests which force the front head restraints to follow the movement of occupants' necks in a rear collision, preventing whiplash injuries. And the steering column collapses so that the brake pedal is moved away from the driver's feet. There are three-point safety belts and head restraints for all three rear passengers.

Standard active safety features include anti-lock brakes with an Electronic Brake Force Distributor (EBFD), which automatically apportions stopping effort between the front and rear wheels for maximum effect. The system also incorporates Emergency Brake Assist, which guarantees maximum braking effort in an emergency stop regardless of the force applied to the pedal by the driver. Once Brake Assist is activated, the hazard warning lights automatically come on to warn following traffic.

ADVANCED ELECTRONICS
Many of these advanced features are only possible because of the Peugeot 307's sophisticated multiplex wiring system, something usually found only in more expensive executive cars. This reduces the normal number of wires and connectors, improving reliability, while allowing more features to be interconnected. The 2.0-litre Peugeot 307 model for example comes equipped with light-sensitive headlamps and rain-sensitive wipers.

For security, the boot is automatically locked at speeds over 10 km/h, while the central locking can be activated from within the cabin as a further protection against opportunist thieves. Reinforced door linings and cowled and shielded locks provide additional first-rate protection.

A CAR FOR ALL TASTES
Peugeot designers have gone to great effort to create a user-friendly cabin space by ensuring easy access, a choice of colours to suit all tastes and providing just the right amount of storage spaces and equipment to meet owners' needs.

The combination of wide-opening doors and a higher-than-normal seating position makes the Peugeot 307 particularly easy to get into and out of. There is 1.43 metres of elbow room in the front and 1.46 metres in the rear. A large, cubic boot, free of suspension intrusions, gives 341 litres of usable luggage space beneath the parcel shelf and up to 1328 litres with the one-third/ two-thirds split rear backrests lowered to their flat position. The luggage area contains two hooks for holding shopping bags securely, a baggage net and a couple of side partitions. This is supplemented by exceptional storage space within the cabin.

The glovebox is air-conditioned, allowing drinks or snacks to be kept cool. It also includes a number of tailored recesses for small items on the back of the lockable lid. There are optional slide-out drawers beneath the front seats for hiding valuables out of sight. Each front-door pocket is capable of holding a 1.5-litre drinks bottle upright, while those in the rear will take a half-litre bottle. In the centre console there are two drinks holders, a CD rack and space for another drinks bottle. A coin pocket is located on the edge of the driver's seat.

THE NEW PEUGEOT 307 SETS NEW SAFETY AND SECURITY STANDARDS
The new Peugeot 307 offers customers exceptional safety and security by using the latest in technological innovations. A multiplex wiring system, which reduces the normal number of wires and connectors, improving reliability while allowing more features to be interconnected, enables the 307 to be fitted with items previously available only on expensive executive cars.

SAFETY
The 307 is one of the first cars in its class to have six airbags as standard. It has intelligent face-level front airbags which react according to the speed and severity of an accident, body-protecting side airbags for the two front occupants and curtain airbags running the full length of the cabin which cushion front and rear passengers' heads in a side-on collision. There are head restraints and three-point seats belts for every passenger. The belts on the four outer seats have force-limiting devices to prevent bruising from the webbing.

The 307 is also one of the first cars in class with active anti-whiplash front seat backrests. In a front or rear collision the front head restraints are designed to follow the movement of occupants' necks.

At the same time the upper part of the steering column retracts while the lower portion prevents the brake pedal from moving backwards, thus preventing injury to the driver's chest and feet.

Standard active safety features include anti-lock brakes with an Electronic Brake Force Distributor (EBFD), which automatically apportions stopping effort between the front and rear wheels for maximum effect. The system also incorporates Emergency Brake Assist, which guarantees maximum braking effort in an emergency stop regardless of the force applied to the pedal by the driver. Once Brake Assist is activated, the hazard warning lights automatically come on to warn following traffic.

The windscreen wipers of the 307 have been designed to sweep outwards towards the screen pillars in a butterfly pattern, thus ensuring maximum clearance of the windscreen, which is the largest in class with an area of 1.46 square metres.

The Peugeot 307 has an impressively strong structure designed to protect through progressive deformation in an accident. A network of reinforcements and boxed cross-sections in the central door pillars, side rails, floor, roof and dash area keeps the passenger cell intact after impact.

SECURITY
The Peugeot 307 also protects against theft. An immobiliser and plip central locking are standard on every model. A button on the dash allows occupants to lock the car from inside to guard against opportunist thieves.

Further protection is provided by an innovative boot-locking system which is activated once the car reaches a speed of 10 km/h. To defend against professional thieves, every Peugeot 307 has reinforced door linings with cowlings that shield the locks.

THE NEW PEUGEOT 307 -TECHNOLOGICAL INNOVATIONS AID HIGH SPECIFICATION
The new Peugeot 307 is one of the most technologically-advanced and fully-equipped cars in its class. Its extensive list of standard safety, security, comfort and luxury items is unmatched in many far more costly executive cars, and it offers features which mark it out as one of the most forward-looking cars on the road today.

Such advancements are made possible by the 307's sophisticated multiplex wiring system, which reduces the normal number of wires and connectors, improving reliability while allowing more features to be interconnected. A BSI (Built-in Systems Interface) controls several different networks operating comfort, safety and mechanical equipment through a single circuit. The BSI prioritises all the information coming to it so that, for instance, safety matters take precedence when necessary.

Multiplexing allows the 307 to be specified with light-sensitive headlamps and rain-sensitive wipers. It permits the driver to select personal settings for a number of functions for instance, the headlamps can be set to stay on for up to 45 seconds after the car is locked to illuminate the walk from car to front door. It ensures that the boot is automatically locked at speeds over 10 km/h and that the hazard warning lights automatically come on during emergency braking.

THE NEW PEUGEOT 307:
'ENGINEERED TO BE ENJOYED'
The 307 maintains and enhances Peugeot's reputation for building cars which are simultaneously fun to drive, produce a smooth ride, yet are extremely safe in their responses.

It offers buyers a range of powerful yet flexible petrol and turbo diesel engines to suit all needs, allied to manual or automatic front-wheel-drive transmissions with carefully chosen gear ratios. Sequential manual shifting is available with the automatic for the first time.

A highly-rigid body structure forms an ideal platform for the suspension, which is designed to ensure perfect tyre contact with the road at all times, precise control even in adverse conditions and a supple ride. The power-assisted steering uses a hydraulic electric pump to vary the response so that the driver gets precise reaction with just the right amount of help for the circumstances. And the powerful all-disc brakes have the latest electronic systems to provide rapid, fade-free stopping with no danger of lock-up regardless of conditions.

THE ENGINES
Two petrol engines and one HDi turbo diesel, all four-cylinder units, will be available in the Peugeot 307 from launch. The new car has been designed to accommodate all the current and future Peugeot power units.

The 1.6-litre (TU5JP4) engine has a capacity of 1587cc and 16 valves in an alloy head on an iron block, it develops 80 kW at 5800rpm and 147 Nm of torque at 4000rpm. It gives the 307 a top speed of 190 km/h, with 0-100 km/h taking 11.7 seconds on 5 door versions. It's CO2 output is 169g/km. 85% of maximum torque is available from 2000rpm and 95% between 3300rpm and 5000rpm, ensuring impressive driveability.

A new light-alloy sump contributes towards rigidity while reducing vibration. The twin overhead camshaft cylinder head is also made of light alloy. It is of the crossflow type and features self-adjusting hydraulic tappets with anti-return valves that help to maintain constant oil pressure within themselves, thus reducing valve noise.

The 2.0-litre (EW10J4) engine was first seen in the Peugeot 406. It is an all-alloy 16-valve twin overhead camshaft unit of 1997cc producing 100 kW at 6000rpm and 190 Nm of torque at 4100rpm. In the 307 it gives a top speed of 205 km/h and 0-100 km/h in 9.8 seconds on the 5 door, and has a CO2 rating of 188g/km.

It also endows the 307 with superb flexibility of at least 169 Nm of torque which is available all the way from 1800rpm to 5750rpm. The engine characteristics allied to relatively short gearing give excellent performance with good overall fuel economy.

The 2.0-litre (DW10) 66 kW HDi turbo diesel engine is a 1997cc single overhead camshaft unit giving an excellent combination of performance, economy, refinement and low emissions. It develops its 66 kW at 4000rpm and a maximum 205 Nm of torque at 1900rpm. Powered by this engine, the 307 reaches a top speed of 179 km/h, covers 0-100 km/h in 13.8 seconds, with CO2 emissions of 138g/km.

Introduced in 1999, this cast iron unit with alloy head was the first of a new generation of high-pressure direct-injection turbo diesels from Peugeot featuring common-rail fuelling technology. Designed to produce extra torque while meeting tougher emissions targets, it develops 72% of its maximum pulling strength from 1200rpm to 3400rpm and therefore permits the use of long gear ratios (44.5 km/h 1000rpm in fifth) for outstanding economy.

The common-rail high-pressure injection system supplies fuel via an electronically-controlled pump to a communal rail, or pipe, which acts as a communal storage point.

The rail is connected to five-hole electronic injectors with intelligent electronic control heads which send a fine spray of diesel directly to the combustion chambers. A tiny amount of fuel is first pre-injected to warm the cylinders before the main spray, giving smoother combustion which reduces noise levels and emissions while improving low-speed performance.

All Peugeot 307 engines meet Euro-3 emissions standards. An on-board diagnostic system monitors emissions and warns the driver in the event of a malfunction. A plug-in socket enables the service technicians to find and rectify any fault quickly and easily.

TRANSMISSIONS
All Peugeot 307s have a five-speed manual gearbox mounted at the bottom of the engine. An automatic gearbox which allows drivers manual control through a Porsche Tiptronic-style sequential shift will be available for the 1.6- and 2.0-litre petrol models.

The MA gearbox used on the 1.6-litre petrol models has been modified with reinforced gears and bearings to give smoother shifting and increased comfort.

SUSPENSION
The front suspension of the 307 uses inverted pseudo-McPherson struts with triangulated lower wishbone attachments and an uncoupled anti-roll bar. At the rear there is a deformable U-shaped crossmember located by two arms, and a hollow anti-roll bar.

The system is designed to give precise, independent control of each wheel while maintaining the suspension geometry whatever the driving conditions to ensure precise tyre contact with the road.

The two front forged-steel wishbones move within two vertical elastic rubber bushes. The front one ensures the precision of the steering while that at the rear primarily operates to suppress noise. Mounting the bushes vertically allows the suspension to be more compact.

A ball-and-socket joint at each side of the car links the suspension unit to the cast-iron pivot. The upper part of the pivot is gripped by an aluminium case which holds the hydraulic shock absorber and a steel coil spring with offset centre. The upper support, containing the load-bearing element, is double-insulated.

The independently-linked anti-roll bar is joined to each load-bearing element by a small connecting rod attached to the ball-and-socket joints. This arrangement gives fast, accurate indication of the slightest amount of body roll.

The streamlined U-shaped crossmember at the rear is made of sheet steel and the two suspension arms are fixed to its ends. The hollow anti-roll bar is positioned within the U of the cross member and attached to each arm. This arrangement keeps weight to a minimum, takes up little space and gives excellent wheel clearance for top-quality handling.

The controlled torsion of the crossmember and anti-roll bar assembly ensures maximum grip for the outside wheel during cornering and benefits directional precision. The whole assembly is attached to the body by four elastic rubber bushes with two cylinders encased in steel forward of the crossmember which ensure proper guidance of the axle assembly, and one on the upper part of each shock absorber. Coil springs, mounted parallel to the shock absorbers, complete the construction.

STEERING
The Peugeot 307 has power-assisted rack-and-pinion steering with a hydraulic electric pump assembly to give variable assistance.

It works by varying the hydraulic pressure on the steering rack according to car's speed and the rate at which the steering wheel is being turned. Maximum help is provided for parking or when sudden evasive action necessitating a violent turn of the wheel is called for.

The steering column is in three sections. The upper section allows both reach and rake adjustment of the wheel's position relative to the driver. In the event of a severe impact, the upper portion retracts by up to 50mm to prevent chest injury to the driver.

The lower portion slides and collapses within a sheath by up to 95mm. At the same moment it also slides on a ski, mounted on the flange of the pedal support to reduce the risk of injury to the driver's feet from the brake pedal.

BRAKES
All Peugeot 307s have disc brakes at each wheel. The front ones, 283mm in diameter and 26mm thick, are ventilated. Solid discs of 247mm diameter and 9mm thickness are fitted at the rear. A brake pressure servo of 9 inches assists the hydraulic braking system. All models are equipped with anti-lock brakes incorporating an Electronic Brake Force Distributor (EBFD), which automatically apportions stopping effort between the front and rear wheels for maximum effect.

The system also incorporates Emergency Brake Assist, which guarantees maximum braking effort in an emergency stop regardless of the force applied to the pedal by the driver.

WHEELS AND TYRES
Several wheel-and-tyre combinations to meet the needs of comfort, handling and style are available. They vary from 6x15-inch rims fitted with 195/65R15 tyres on the 1.6-litre petrol and the 2.0-litre Hdi models, to the 6.5x16-inch alloy rims with 205/55 R16V tyres fitted to the 2.0-litre petrol 307.

THE NEW PEUGEOT 307 DESIGNED FOR LOW COST OF OWNERSHIP
The new 307 maintains Peugeot's reputation for producing cars which are inexpensive to own. Ease of maintenance and repair has been designed in from the outset, while its innovative safety and security technology helps it preserve/improve the highly-competitive insurance rates of its predecessor, the 306.

The 307's bumpers shrug off minor parking knocks, while all-round side protection strips guard against paintwork damage from carelessly-opened doors in car-park bays.

AFFORDABLE TO REPAIR AND INSURE
The 307 meets the stringent European criteria for repairability after substantial accidents up to 15 km/h. A front beam mounted on shock absorbers ensures no damage to the car's main structure.

In the event of a more severe accident, low-cost repairs are made simpler and cheaper by the 307's innovative construction. A new type of fixing, the plasti-rivet, has been widely used. This allows rapid unclipping of components like the front headlamp units. In a crash the lamp units are designed to 'pop out' and up, limiting bodywork damage.

This will help to ensure favourable insurance rates, which will also benefit from the 307's outstanding safety and security.

Standard active safety features include anti-lock brakes with an Electronic Brake Force Distributor (EBFD), which automatically apportions stopping effort to the front and rear wheels for maximum effect. The system also incorporates Emergency Brake Assist, which guarantees maximum braking effort in an emergency stop regardless of the force applied to the pedal by the driver.

The 307 is one of the first cars in its class with six airbags as standard. It also features anti-whiplash front seat backrests and a collapsible steering column which retracts and pulls the brake pedal away from the driver's feet.

An immobiliser and central locking are standard on every model. A button on the dash allows occupants to lock the car from inside to guard against opportunist thieves.

Further protection is provided by an innovative boot-locking system which is activated once the car reaches a speed of 10 km/h.

To defend against thieves, every Peugeot 307 has reinforced door linings with cowlings that shield the locks.

Fuel economy is aided by the weight-saving measures adopted on the 307, including composite front wings and an aluminium bonnet.

Routine maintenance costs are reduced by the 307's long servicing intervals of 20,000 kilometres for both the petrol and the HDi turbo diesel models. The 307 will be sold in Australia with a 2-year, unlimited kilometre mechanical warranty, 12 years' anti corrosion guarantee and 3 years' protection against paintwork defects.

THE NEW PEUGEOT 307 OFFERS AFFORDABLE PRICING WITH CLASS-LEADING EQUIPMENT
The new Peugeot 307 offers customers class-leading levels of equipment with affordable, highly-competitive pricing.

The very latest in technological innovations are employed to ensure that every model comes as standard with exceptional levels of safety and security alongside luxury and comfort features normally found only on expensive executive sedans.

MAXIMUM EQUIPMENT LEVELS, MINIMUM PRICE

Standard equipment on all models will include:

• Six airbags - front, side and curtain.

• Height adjustable front passenger seat, front folding armrests and illuminated vanity mirrors.

• Body coloured door handles, boot handle and mirror housings.

• Front and rear electric windows, electrically operated and heated exterior mirrors.

• Climate control and air-conditioning

• ABS brakes and Electronic Brake Force Distribution (EBFD)

• Six speaker Radio/CD player

• Three rear headrests

• Boot net to secure luggage

• Remote central locking with anti-theft immobiliser

• On board computer

• 16" alloy wheels

• Body coloured bumper rub strips and side mouldings

• Rain-sensing wipers, front fog lights, automatic headlight illumination system

• Rear centre armrest with integrated storage compartment, rear 12 volt accessory plug

• 5 CD stacker

• Leather steering wheel, gear knob and gear lever

COLOURS
Standard 307 colours will be:

• Bianca White

• Cherry Red

• Platinum Grey

• Diablo Red

• China Blue

• Obsidien Black