Billund, Denmark: Get a taste of genuine Italian style with the new LEGO® Vespa 125 model inspired by the iconic Vespa Piaggio. This elegant 1106-piece set is designed to help style lovers find a moment of mindfulness through LEGO building as they step back in time to create this elegant display piece.
The new LEGO model pays tribute to the original Vespa with its pastel pale blue colour, one of the first colours in which this Italian icon was made. Fans can further celebrate the heritage of the set by adding a classic 1960s Italian license plate and the Vespa logo.
Like the original, this model is full of beautiful details and sophisticated design touches. From a bunch of flowers in the bike's basket and spare wheel to the removable engine cover, brick-built engine, kickstand and working steering, this model is sure to be one that is displayed with pride in your home or office to create your own tribute to the always-in-style Italian icon.
"Working with the Vespa team to create this stunning automotive masterpiece was an incredible experience. Recreating the details of the original model to celebrate the classic 1960s Vespa was one of my favourite parts of designing this set. The set offered me a chance to step back in time and let my imagination flow while designing, and we hope the experience is the same for fans," LEGO Group Senior Designer Florian Muller says.
Marco Lambri, Head of the Piaggio Group Design Center: "Working with the LEGO Group was an extraordinary experience, because it brought two dreams – the LEGO brand and Vespa – together, which have the unlimited expressive potential that they offer their fans in common. Two outstanding brands able to span different ages, always able to reinvent themselves because have the capacity to unite and to build in their DNA. As designers, the challenge was to have the soft shapes of Vespa coexist with the form of Lego bricks, a challenge I believe we met with flying colours."
The LEGO Vespa 125 will be available from LEGO.com, LEGO Stores and other retailers globally from March 1 with an Australian RRP of $169.95
-ENDS-
Notes to the Editor
LEGO® Vespa 125 (10298)
Age: 18+
Piece Count: 1106 pieces
Australian RRP: $169.95
Measurements: Over 8.5 in. (22 cm) high, 4.5 in. (12 cm) wide, 13.5 in. (35 cm) long
About the LEGO Group
The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of?play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.??????
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words?LEg?GOdt, which mean "Play Well".?Today, the LEGO Group remains a?family-owned company headquartered in Billund. However, its products are now sold in more than 130?countries worldwide.???
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please?visit?www.LEGO.com/aboutus
About Vespa
Since 1946 entire generations dreamed of and gained their freedom astride a Vespa. After 76 years of history and more than 19 million scooters, Vespa is a global reference for style and technology, a legend that has surpassed its function of an easy and elegant means of commuting to become an icon of fashion and design.
A global brand capable of reinventing itself without distorting its values, always staying youthful, contemporary and inimitable.